I have waiting a long time for this lens to come out, it is finally announced today (no surprise), with no USM (big surprise. And from the looks of it, it's going to cost around $700 (Canada MSRP is $749). It can't cost that much to put USM on there, can it? Are they so worried about cannibalizing other lens sales? If so, why even release this in the first place?
They need to start worrying about losing sales to Nikon, though from all the black lenses at the Olympics, it looks like they already are...
They need to start worrying about losing sales to Nikon, though from all the black lenses at the Olympics, it looks like they already are...