Net Neutrality is like commitments to break our dependency on oil: lots of lip service to motivate the monopolies to throw a lot of money into re-election coffers in exchange for no real action. I'm confident that if an Apple cableTV-killer solution gets any traction at all, broadband bills will go up... either by outright price increases, or via a tiered model based on usage (which obviously would be higher if we're pumping lots of video from Apple to our

TVs). Consolidation of players yields little-to-no competition in many areas, or the 1 or so competitors are also in the video subscription business (thus not wanting an Apple replacement solution to work either). Lack of competition keeps broadband rates high.
A complete solution probably has to bypass the use of cable monopolists broadband pipes. As long as the solution flows through pipes owned by those companies, they are pretty much obligated to make up for fading revenues in one division by squeezing it out of another. If you were them, would you NOT do the same?
If an Apple cable-killer solution is coming, I would guess Apple would be extremely pro on net neutrality. But unless Apple is willing to pay- er contribute- more to re-election campaigns than Comcast/AT&T/Verizon/Time Warner/Charter/etc, guess who will likely win? Little to no competition means natural forces won't pressure players to behave themselves.