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Critique my logo...

M

mandip81

macrumors newbie
Original poster
Mar 12, 2010
3
0
Hi -

My graphic design business (Visual Persuasion) is changing gears - before we "specialized" in print design but now will focus more on a niche market...sports graphics (team logos, mascots, illustrations for sporting events, etc...)

So I'm re-branding the business starting with the logo - I have always struggled with designing logos for me. Anyways...my intention was to give it a look that is reminiscent of a professional sport's team logo. I've looked at many of these for inspiration and found there are some ugly sports logos out there.

We are located in denver so the 3 buildings in the background represent 3 distinct structures in the denver skyline.

This is what I have so far...please give feedback. Thanks! :)
 

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Hey, I like the overall design and concept. :cool:

However, at first glance or from a far, the message is unclear due to the "Persuasion" being rather small and somewhat disconnected from the word "Visual". To me, it reads as two separate words or thoughts instead of one line "Visual Persuasion". I hope that makes some sense....

I think if you could have "Visual Persuasion" as one connected line size wise or close in size and then have your secondary info or tag line under it "#1 in Sports Graphics".
 
Here are some examples of sports logos where the full name is a little more visually connected... if you could get "Visual Persuasion" in a format similar to these, I think it would flow a lot better.
 

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Hi,

Your artwork looks good. But, i think it can be stronger in the sporting elements since you are targeting that market.
 
guppyman said:
Hi,

Your artwork looks good. But, i think it can be stronger in the sporting elements since you are targeting that market.
Click to expand...

I agree 100%. The buildings and sports do not have an innate connection from me. I would try to find something that represents your business better.

One should glance at a logo and understand what you are selling without "thinking" about it.

KEEP IT SIMPLE!
 
Thank you for the feedback. That has been my issue - I didn't want to tie my logo to a specific sport, but when people look at are reminded of a sports team logo. Common characteristics I found - distinct, memorable display typefaces, thick/bold outlines and city skylines.

Any suggestions? I had considered using more of an enclosure.

Feedback on logo greatly appreciated!
 
Post the black and white version. I'm curious to see how well it will hold up with one color.
 
I definitely like the "Persuasion" better, much more connected imo.

Not sure on the tag line, looks a little off and rather small.
 
I'm with others in saying that the "Persuasion" looks much more streamlined in the second logo, but the "Number 1" in the second one doesn't fit. Perhaps a combination of the two?
 

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Just wanted to add something.

I'm no graphics genius but I would've thought that in graphic design, the approach would be to have some sort of uniform and consistent design.
Not sure if the use of three different fonts for different lines of text fits into that theory.

Just my A$0.02.
 
Not totally related to this thread but related nonetheless is the fact that I find the US design style interesting when it comes to logos. They are very illustrative i.e. the logos are pretty much an illustration of something but yet over here in Europe our logos are very much more abstract and minimal.

A logo for Blue Mountain in the US would consist of mountains a river and some trees but in Europe it would be a blue triangle.

My style is very minimal but I do like the US style which the OPs logo slots right into in my opinion (being US based and all).

Regarding the logo I would make the persuasion part more integrated into the design. I like the revised version but make the persuasion part more persuasive. Give it a much bolder appearance. Remember sports logos (in the US at least) are all about immediate impact.

Don't bother with the 'Number one sports' bit as this will detract from the logo. The logo itself should be able to show you are the number one by being a great logo. Also remember when the logo is reduced small text will quite often become illegible so you will also have to allow for that.

EDIT: If you want to see what I mean about US and Europe check out my site here for the 'European' side of things.
 
The overall idea I think is a good one, and I love the colors you used. But there are two things I would think about. 1) The "#1" line should be lost entirely. In the end, whether it's at the top or bottom it just detracts the eye. 2) Something about the generic skyline doesn't quite make it for me. I link the "team style" font and banner of the second go-round for the lettering as that does a fine job of communicating "sports" when it is seen on its own. But against the backdrop of the city - it loses that communication somehow. I think maybe that's the reason you wanted the "#1 in sports graphics" tag line because the logo wasn't really saying that on its own.

Problem is, I have no concrete thing to tell you right now that would be any better. Sorry to be so fuzzy.

Maybe show a ticker tape parade going on in the town - they just won a championship? :eek:

OK, maybe not.
 
mandip81 said:
Hi -

My graphic design business (Visual Persuasion) is changing gears - before we "specialized" in print design but now will focus more on a niche market...sports graphics (team logos, mascots, illustrations for sporting events, etc...)

So I'm re-branding the business starting with the logo - I have always struggled with designing logos for me. Anyways...my intention was to give it a look that is reminiscent of a professional sport's team logo. I've looked at many of these for inspiration and found there are some ugly sports logos out there.

We are located in denver so the 3 buildings in the background represent 3 distinct structures in the denver skyline.

This is what I have so far...please give feedback. Thanks! :)
Click to expand...

1. While the idea of 3 Denver buildings is okay, only people familiar with Denver 'might possibly' know what buildings these are.

2. Your logo gives no one the idea that your involved in sports graphics. There is noting in your rebranding that suggests any sport at all in my view.

Maybe you should ditch the buildings and have icons of the different sports your targeting or something along those lines.
 
Colors

Hey man, try switching to "COOL" colors.... Sports logos are usually in the cools section.

Try posting the EPS file, I would like to work on it.
 
I think you need to ask yourself the following questions:

- does the logo work in black & white?

- does the logo work at smaller sizes?

- is a strap line necessary?

- does the font selection convey sports?

if the answer to all of these questions is "yes" then you have a log that works.

cheers,

mp
 
DesignerOnMac said:
2. Your logo gives no one the idea that your involved in sports graphics. There is noting in your rebranding that suggests any sport at all in my view.
Click to expand...

Somewhat disagree with this. The font and swoosh for "Visual" are very sort of stereotypical "sports". But the imagery doesn't say "sports" at all.

BTW, I think the weight of the font for "persuasion" could be heavier -- it's getting lost.
 
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