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anfield11

macrumors 6502
Original poster
Sep 13, 2007
262
1
Anyone any idea what a dealer would pay Apple for a MacBook Air? That is their cost? Thanks
 

w00tini

macrumors 6502a
Feb 28, 2008
661
62
a client of mine is an authorized apple reseller (music store). he said it has GP in the 'single digits'. These guys make bread off of the software sales, not the hardware.
 

Zorn

macrumors 65816
Feb 14, 2006
1,133
796
Ohio
OMFG do you even know what a cpu is, it is the processor inside the box , not the box itself. I think you meant to say other apple computers.

cpu also being an acceptable abbreviation for computer
 

Sesshi

macrumors G3
Jun 3, 2006
8,113
1
One Nation Under Gordon
Yes but he's still not right :p

System / Main Unit is a usable alternative.

Single-digit margins for resellers, especially smaller ones, don't surprise me. A long time ago I used to work with the Special Projects department of a consultancy, and we jointly bought a smallish specialised Apple retailer to streamline acquisition and training. I was quite surprised at the thin margins even back in the days of a midrange Mac desktop costing in excess of $3K without monitor.
 

CanadaRAM

macrumors G5
Jeebus murphy.

Apple COMPUTERS. And routers and Airports and AppleTVs and anything Apple with a CPU in it have 3% - 7% dealer margin typically.

as opposed to Apple accessories and wristbands and cables and the other miscellaneous junk. Which typically have a higher dealer margin.
 
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