Do u have any idea about Apple's strategy for the future??

[csh036]

Hi there
I'm International student who is studying in AUS.
I got report about what is Apple's strategy for the future and
issues of the Apple's internationalisation process.
So I'm asking here because actually I know Iphone, Ipad, Macbook
but I don't know about Apple company and their strategy.
on this site, there might be people who know about Apple's strategy and issues.
So I'm asking you guys.
If U know about Apple's strategy for the future and
issues of the Apple's internationalisation process.
Pls tell me so I can make theory for my report.
Help me
thank you so much.
Nate

 

[fishmoose]

Apple's secrecy will make this report very hard for you, they don't share things like these with anyone.

 

[arnop]

It's quite difficult to know where Apple is going but, you can 'guess' that they will keep on updating their Mac, Iphone, Ipad & Ipod product line. I mean not just updating by making screens and HDs bigger but by introducing new technologies and new ways to use them. They have the power to make amazing software on great products. They will try to deliver Iphones & Ipads in new countries and, perhaps, be the #1 Music Store (compared to Wal-Mart, Amazon...)

 

[Hellhammer]

If you look at the near past, you realize that Apple has become a mobile company. Apple's future will be more and more mobile, including more iPhones, iPads and stuff like that. See some sales figures so you can support your statement that Apple will concentrate on mobile market.

 

[Bernard SG]

If you look at the near past, you realize that Apple has become a mobile company. Apple's future will be more and more mobile, including more iPhones, iPads and stuff like that. See some sales figures so you can support your statement that Apple will concentrate on mobile market.

While the quote above is factual, I don't think it's the right way of thinking to assess what Apple's strategy will be. To envision Apple's future, you need to focus on what identifies Apple the company, especially under Steve Jobs direction.

Apple is all about getting out the best that can be done with the current technological possibilities. They don't really "invent" those technologies but they revisit them in such way that they reach an unmatched level of usability.
What Apple will do is identify areas of technological development for which the implementation into consumer product leaves something to be desired. Apple is all about setting the tone and the standards for consumer oriented tech products

What makes it difficult to give you a good answer is that we, mere mortals, do not have the kind of vision that Jobs and his team have. Apple is going to come where you don't expect them to. When they came up with the iPhone, nobody imagined there was room for such a product, that there was an opportunity to revolutionize the mobile phone.

With the iPad, they just re-invented the netbook, but once again in a manner that no one but Apple can imagine.

While it's absolutely clear that mobility will be big in Apple's future (and present already); I have a sense that it's not the motto.