Do you think that Apple will lower the prices if the euro gets better

[Love-hate 🍏 relationship]

I mean the euro is now above 1 compared to thr dollar , 1.03 to be précise

if it continues to grow and get back to its high value ,should we expect apple pricing to align with that

or is the euro dollar parity argument totally ********?

 

[James_C]

Apple tend to try and hold prices until the next iteration of product, so if the exchange rate improves I doubt you will see any change until the next product release.

 

[Fishrrman]

No.

 

[Love-hate 🍏 relationship]

Apple tend to try and hold prices until the next iteration of product, so if the exchange rate improves I doubt you will see any change until the next product release.

Yeah I’m talking about next products , like , say , mba m3

 

[Graham Caracas]

Apple's products are not commodities. They do not fluctuate with market trends, so

No.

 

[Falhófnir]

Yeah I’m talking about next products , like , say , mba m3

Theoretically, yes. If the exchange rate is higher when they next introduce models and set prices it should be cheaper in local currency. I'd expect price drops to be more muted than rises though, even if the Forex rate increase is quite substantial, as Apple seem to hedge quite generously against drops. If the rate is high but volatile the price adjustments might seem unreasonably small to boot.

 

[Love-hate 🍏 relationship]

Apple's products are not commodities. They do not fluctuate with market trends, so

Have you checked before writing that?

 

[Alpha Centauri]

Nope...

 

[rpmurray]

Do you think that Apple will lower the prices if the euro gets better?

No.