Widescreen page layouts and Quicktime auto-runs
mad jew said:
Coinciding with the ever-increasing amount of widescreen displays offered in Macs... Hmm... Maybe I should get rid of this iBook and buy a new MacBook...
I've been wanting to post a message about this somewhere over the last few months. I think you hit the nail on the head. Apple has always pushed the adoption of newer technologies -- or at least I can remember them doing so ever since they came out with the first bondi blue iMac without a floppie drive and with only USB ports for peripherals.
When I first learned to design Web pages, I was taught to design them so that they would work at any screen resolution. I was also taught not to place a video on my home page that would force people to download something big right away. I still design my pages with that in mind.
Lately, I've noticed Apple making drastic changes to their home page. I used to be able to set my browser at 800x600 by their homepage. Suddenly, they put a widescreen graphic on their that forced a larger, 16:9 ratio. I was a bit surprised, but figured it made sense since they hardly make any screens anymore that are not widescreen (and as of the MacBooks, none of their line has a 4:3 ratio screen anymore). I didn't mind it too much, because I could resize my browser and it would still fit in my 15" iMac screen. I didn't always like how that wide browser window looked on more text-intensive sites, though, as I don't like to have to scan my eyes so far back and forth to read a block of text.
What really amazed me was when they started putting those QuickTime videos of the "I'm a PC / I'm a Mac" ads on their homepage and set them to download upon page load. But again, they are pushing the adoption of newer technologies - in this case, QuickTime 7. I'm sure that Apple win some converts from their QuickTime installed base, because they heavily promote Apple computers through QuickTime ads, etc. (and that is how I first got turned on to the then-upcoming Mac OS X, which is why I switched in 2001).
In a way, I like it, and in a way I don't. I guess they must have found that the widescreen layout and the automatically-loading QuickTime movies were not the best thing to put on their homepage, though, because they have reverted to their previous 800x600 resolution sans video.
What do you all think about it?