Does this logo read properly?

[rk1228]

We have a new multi-feature open-end loan program called "Redi-Credit." I have three versions of a logo for this product and wonder if you read any of them as "Redi-Credit" or does it just look like "credit" in two colors?

Thanks!

 

[jampat]

2 is much better than 1. I don't particularly like either one, but design isn't my thing so my position should be weighted accordingly.

 

[MattSepeta]

Nope

Not at all. The green and the grey are painful together, and the reflection effect is also very difficult to take in quickly. I would go much much simpler.

 

[juanm]

It took me about three seconds to realize it's called Redi Credit. At first it seemed like a confusing reflection.

 

[GSMiller]

In its current form I find the logo a bit confusion (I too thought it was some sort of odd reflection). I think if it read from left to right instead of top to bottom, you could keep the same color scheme and it'd be a lot easier to understand at first glance.

 

[ChicoWeb]

It's like an illusion!

 

[dejo]

For me, the first Redi with the fade looks like a secondary thought, which it shouldn't be.

 

[Sir SpemzR]

as soon as i saw it i read "credit-redi"

 

[wongulous]

You are thinking creatively, but just not objectively/aesthetically. The reflection is too confusing, the font choice is no good, the mix of lowercase and caps looks juvenile/amateur, and the colors are too basic or ineffective. It kind of reminds me of something a sign shop might make. Additionally, all 3 are essentially the same logo slightly rearranged and don't show 3 potential ideas. Go back to the drawing board (literally, a sketch pad) and make 3 somethings that are simpler, friendlier, more custom, and less visual-punny, each going a more different direction. Then hash them out and you'll have 3 divergent options for you to either dismiss or to present to your client.

 

[stainlessliquid]

I didnt even know it said credit

 

[no.1 Apple Fan]

Put a reflection on the bottom one and keep all the letters in one word the same color, than it will look excellent.

 

[IgnatiusTheKing]

I think this is the best starting point. Get rid of the reflection and play with the colors a little. Green and gray can work together, but both of these colors need tweaking to get there.

To reinforce that it's "Redi Credit" you might want to make your subtitle "REDI CREDIT LINE-OF-CREDIT" but, then again, that could be overkill.

 

[jeremy h]

I just read it as redi with some decoration around it.

I'd just add that I think you're trying too hard to produce something that looks designed. (As a result you've over-designed and buried the idea).

If your idea is that the word credit contains the word redi then have the confidence to focus on that. Use colour and typography as subtly as you can to make that idea work.

Once you've done that - put it to one side and come up with some other alternatives