Thanks. I think what you're seeing is not all that bad.
Two factors you need to look at are the noise and the signal. The delta between those is called the Signal to Noise Ratio (SNR), though it's not a ratio. The SNR is the signal strength subtracted from the noise.
In the first image, where you got very poor performance, the SNR is only -25. Which is not incredibly poor, but it's pretty poor. Conversely, in the second one, the SNR is -67, which is really pretty good, and you're getting a great result. Then in the third one (and fourth), the SNR is -28, which is not great, but still better than -25.
I think it's a signal issue that you're seeing. My guess is you're finding the sweet spot between performance and non-performance. I'm actually a little surprised that the difference is so huge between the -28 and -25, but I suspect that is what you're seeing.
To demonstrate it, you could try to reproduce the second test with the -25 ratio and poor performance, than then take a few steps towards the router to try to boost the SNR to -28 or -30 and re-run the test again and see what sort of result you get. It might be a case of trying to find the sweet spot in the SNR.
I have 1.3Gb/s wifi at home but where I typically use my MBPro I get an SNR of -42 and my TX rates drops from 1.3Gb/s maximum potential to around 702Mb/s (right now). I tends to jump up to 876Mb/s on occasion, and sometimes drops to 585Mb/s. Certainly the results of degradation caused by SNR can be easily demonstrated, and I can walk towards my router and increase the strength of my signal.
Why is 73Mb/s TX rate not giving 30Mb/s throughput? There could be a slew of reasons for that, the first though is that with even just two devices (laptop and router) you're slicing the bandwidth. You can only have one device talk at one time. The laptop can talk to the router, but the router cannot talk to the laptop at the same time. They have to take turns. If there is a third wifi device (iPhone for example) you now have all three devices sharing that same bandwidth. The iPhone wants to talk to the laptop and that's a conversation that has to happen between the iPhone and router, and the router and MacBook. Additional devices very swiftly reduce available bandwidth if they're chatty. So that's something worth keeping in mind, but it may not be your primary issue. I suspect your primary issue is the SNR.