The simple fact that the UK's broadcasting companies (ITV, BBC and Channel 4) are ignoring the increasingly popular Apple Mac platform is beyond a joke, especially considering broadcast magazine ran an article explaining how quite a lot of content is edited and finalized in final cut pro. In fact, at my uni - which is a major player in the broadcasting world (Ravensbourne College), has an equal share of Mac's and PC's in its editing suites and computing rooms.
It's not on and the BBC especially should be pulled up on the issue.
Oh, and for the record, 4OD is piss poor anyway. The application is shoddy, ugly, and downright pointless.