I agree, whats the point. Unless you send it to somebody who is on an iPhone with the same app its useless. Non-iPhone or app users will not see the emoji.
Any iPhone or iPod touch running 2.2 software can display Emoji characters system-wide regardless of whether or not you are Japanese, have jailbroken, or have installed this app. I send my friends Emoji texts all the time and they can see them no problem.
Just like how we use smilies in this forum, I like to use them in my text messages. Is there really something wrong with that? I'm not going to spend $5 to get it, in fact ... my friend and I are investigating and will most likely release a free Emoji enabler some time in the distant future for those who are afraid to jailbreak or use a backup editor.
I speak Japanese and I have my iPhone with Japanese keyboard enabled and I am pissed that I can't use the emoji feature just because I live in america.
How ****ing stupid is that
Speaking Japanese doesn't mean you're part of a Japanese market where something like this is in Apple's best interest. There are a few caveats - PCs and Macs can't view the characters (unless you're using Firefox
http://photar.net/emoji/), there's no landscape keyboard, etc. There should be no feeling of entitlement here, you bought the phone knowing it had no Emoji to begin with. It still has no Emoji.