Faster iTunes video streaming?

[jefe2000]

I get email messages from Apple about new rentals, specials deals, and the like from the iTunes movie store. The one I just received — which is advertising a 99¢ rental of the recent Magnificent Seven movie — contains a curious bit of text at the end (my emphasis in bold):

Every week, our film-loving editors handpick a movie and make it available to rent for only 99¢. Don't miss out on the latest iTunes Movie of the Week: the action-packed western The Magnificent Seven, starring Denzel Washington and Chris Pratt. Rent it once and watch it across your devices with streaming that is now up to 3 times faster.​

Streaming that is 3 times faster. Anyone have any ideas what this is all about?

 

[Stefan johansson]

Not sure,probably just some marketing thing,your actual speed depends on connection quality and your hardware specs.

 

[Tech198]

Apple's probably wanting to say u don't have to rent in again from their servers.. still doesn't prove anything, since it still must be download from their servers to this other device.

I could understand saying that if you rent it once and stream it from your Mac to all other devices, but Apple woundn't go that far would they? ***