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I'm enamoured not only with it's simplicity, its idiosyncrasies, but also it's neutrality, to quote Wim Crouwel... "We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface." and that is why I shall conform to stereotype and say Helvetica. :)
 
I try to stay away from Helvetica just because it's kind of a fanboy thing now. Other than that, whatever comes with my MacBook when it's brand new. And then I'll buy fonts when the project needs it, but I haven't really had to.
 

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Trade Gothic condensed

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No matter how many new trendy gothic fonts I try I seem to always go back to Trade Gothic, it goes with everything like Helvetica.
 
To use:
Baskerville
Helvetica: Bold, Tight, Big + Contrast :eek::eek:
Lubalin Graphic
DIN
Verdana (html)
Lots from FontFont

To appreciate:
Avant Garde - original use
Emigre Fonts
London Underground

And please can we all get rid of Arial, Microsoft please just pay for Helvetica...
Cheapskates. :D
 
Avenir LT has been my favorite lately.

Has anyone used the Adobe Font folio? Cause I got a copy from my friend and don't know if it's worth downloading.
 
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