Oh man, there was one next to the mall that also had an Apple store. This was back in the PowerPC era. I remember the store being fairly cool, but seeing the computers in person really did no favors to the Gateway products. It's hard to want to buy a slightly-better-than-generic PC when the store next door is peddling iMac G4's and other super cool hardware.
Since then, though, the Apple Store people have become pretty insufferable.