When I bought my 27" iMac in San Luis Obispo, Ca, I had to walk about four blocks from the Apple store to my car. To transport the iMac box I used my kids' stroller, setting the box across the two seats.
As I walked to my car, five or six people out of the 12-15 people that I passed comment on the iMac. One man simply said "Nice." Another passerby told me she had bought the same iMac for her boyfriend and that it's awesome. Another man seated at a bench said "that's awesome" and made a joking bowing-down gesture towards me.
What makes this all interesting to me is that I wouldn't have received any comments whatsoever if that box said Dell on the side, or HP. There's something about Apple computers that makes them stand out from the rest, be it the operating system or the design or the gigantic screen on this particular model. Apple computers--or rather their boxes--have the ability to bring perfect strangers together in conversation, even if it's just a passing comment and reply along a city sidewalk.
(I am no fanboy, do not interpret this post as worship for the company.)
As I walked to my car, five or six people out of the 12-15 people that I passed comment on the iMac. One man simply said "Nice." Another passerby told me she had bought the same iMac for her boyfriend and that it's awesome. Another man seated at a bench said "that's awesome" and made a joking bowing-down gesture towards me.
What makes this all interesting to me is that I wouldn't have received any comments whatsoever if that box said Dell on the side, or HP. There's something about Apple computers that makes them stand out from the rest, be it the operating system or the design or the gigantic screen on this particular model. Apple computers--or rather their boxes--have the ability to bring perfect strangers together in conversation, even if it's just a passing comment and reply along a city sidewalk.
(I am no fanboy, do not interpret this post as worship for the company.)