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RawBert

macrumors 68000
Original poster
Jan 19, 2010
1,729
70
North Hollywood, CA
TUAW
That's the prediction from analysts at Gartner today. In a new report, Gartner's experts say the Microsoft-Nokia partnership will give Windows the number 2 spot in 2015, with a 20 percent market share after the Android OS grabs 48.8 percent of the smartphone market. Gartner predicts Apple will have a 17.2 percent share by 2015, just behind Microsoft, but will remain a solid number 2 in the worldwide market through 2014. IDC had a similar prediction last month.

Gartner bases its Apple predictions on a belief that Apple be more interested in maintaining margins rather than market share.

Perhaps. Somehow, the gurus at Gartner missed the fact that Apple is maintaining leadership in the tablet space with some of the lowest prices and feature rich products available. Like most research firms, Gartner is pretty good at predicting the near future, which, frankly, is pretty easy, but not so good at looking out into the distance. Gartner was raving about netbooks a few years ago, and sales of netbooks have all but collapsed after the launch of the iPad last year. Gartner has rather consistently missed the rise of Android until lately, but hardly anyone saw that juggernaut coming. The truth is, predicting the future accurately is pretty tough. Take a look at the 1939 World's Fair movie that predicted the 1960s. Hmmmm. Not so good.
Really?
 

SevenInchScrew

macrumors 6502a
Jun 23, 2007
539
2
Omaha
It's a bit early to say for sure, as we've yet to see anything of substance from the MS/Nokia partnership. Nokia sells a buttload of phones though, and if they start to put WP7, or some variant of that, on more and more of their handsets, this isn't a real far-fetched thing to say. Time will tell, really.
 

roadbloc

macrumors G3
Aug 24, 2009
8,784
215
UK
The Nokia-Microsoft deal has assured that Microsoft will have a decent Mobile OS market share in the future. Seriously. The deal is a big winner for M$.
 

neiltc13

macrumors 68040
May 27, 2006
3,128
28
I posted my thoughts on Windows Phone 7 in a different thread here, but in short, I'm impressed with my new phone. It will be interesting to see what Nokia can do now that they have great software to couple with their highly regarded hardware.
 

Satori

macrumors 6502a
Jun 22, 2006
761
6
London
Well, we only need to wait just over 3 and a half years to find out. I don't suppose much will happen between now and then.:rolleyes:
 

maflynn

macrumors Haswell
May 3, 2009
73,682
43,740
Apple only releases 1 phone per year, so it's not impossible.

The Nokia-Microsoft deal has assured that Microsoft will have a decent Mobile OS market share in the future. Seriously. The deal is a big winner for M$.

This is why. Aside from the deciding which phone is "better" on technical merits. Microsoft has the patience, money and long range focus to keep with it until they start gaining traction. With Nokia on board, you'll see fruits of the relationship in 2012. Apple is a single manufacturer that makes two iPhones, a current generation and a prior generation. They cannot keep up with multiple manufacturers producing multiple phones.

On technical merits, MS has taken the best of android and iOS and produced a great OS. Whether its great in the eyes of the consumer is another thing. MS does not have the coolness factor that apple has. Apple can slap its logo on dog crap and people will buy it and say how great and innovative their dog crap is :p

Que LTD to make references to garbage cut rate phones that cannot match the high quality of apple's :cool:
 

*LTD*

macrumors G4
Feb 5, 2009
10,703
1
Canada
This is why. Aside from the deciding which phone is "better" on technical merits. Microsoft has the patience, money and long range focus to keep with it until they start gaining traction.

Just like they did with the Zune. Except this time around MS announced new products that will be released . . . sometime in 2012! But that's alright, the industry will just stand still in the meantime. :rolleyes:

Here's my little prediciton: there won't be a Windows Phone in 2015, because the entire project will have been canned long before then, along with Ballmer.
 

zap2

macrumors 604
Mar 8, 2005
7,252
8
Washington D.C
Just like they did with the Zune. Except this time around MS announced new products that will be released . . . sometime in 2012! But that's alright, the industry will just stand still in the meantime. :rolleyes:

Here's my little prediciton: there won't be a Windows Phone in 2015, because the entire project will have been canned long before then, along with Ballmer.

That's a bold prediction, considering just how big the mobile scene is going(with desktop OSes not seeing near the growth smartphones are)

Microsoft has been in the handheld PC market since almost the start of it, why would you expect it quits now? Heck, they've been shown to pour billions into the gaming market, which isn't nearly as central to their main source of income.

Why do you think MS will quit the smartphone game? Because their devices with Nokia aren't shipping "in volume" until 2012? Thats ignoring the hints we've seen at some Nokia's with Windows Phone 7 shipping late 2011 and the devices from other partners that Microsoft has.

HTC, Samsung, LG and Dell all seem to be on board with Windows Phone 7.
 

Dorkington

macrumors 6502a
Apr 5, 2010
685
22
Apple only releases 1 phone per year, so it's not impossible.

This.

Right now it seems far fetched, but we have to remember that WP7 is on multiple pieces of hardware from multiple manufacturers, released multiple times a year.

5 years is a *long* time in the mobile space.

5 years ago, the iPhone was *announced*, had no 3rd party applications, and was one of the first full touch screen devices coming out. Who knows what things will be like in the market 5 years from now.
 

Bernard SG

macrumors 65816
Jul 3, 2010
1,354
7
Interesting debate. The prediction has some merits; but it's based on the notion that Apple is not after market-share as far as iPhone is concerned, which is true as of now, of course; but with the very aggressive pricing Apple has adopted on iPad, we have seen that it's a company that can play ball when needed.

Time will tell anyway. In the nearer future it's more Google/Android that will be threatened directly by the MS/Nokia phone venture. I think a great majority of iPhone users will stick with the brand, unless Apple really drops the ball.
 

Stella

macrumors G3
Apr 21, 2003
8,883
6,477
Canada
It doesn't matter if microsoft surpass Apple - as long as Apple maintain their profits and revenue from iOS
 

maflynn

macrumors Haswell
May 3, 2009
73,682
43,740
It doesn't matter if microsoft surpass Apple - as long as Apple maintain their profits and revenue from iOS

True, but if apple's marketshare shrinks, so does its base from which it receive revenue from.

To look at it another way, would a developer first develop an app for android, then Win 7 phone and then finally iOS?

I mean a developer wants to make money and bringing an app to the largest marketshare will give him/her the best shot at that. A smaller marketshare may start hurting apple.
 

aristobrat

macrumors G5
Oct 14, 2005
12,292
1,403
True, but if apple's marketshare shrinks, so does its base from which it receive revenue from.
True, although as long as the overall smartphone market continues to bring new customers in, can't Apple continue to add to its smartphone base even if its share of that market declines?

Apple and developers generate income from the combined bases of all iOS devices -- iPhones, iPads and iPod touches.

Apple's got some strong competition in the phone arena, and it looks like the competition is regrouping in the tablet arena, but when it comes to the iPad touch, I don't think anyone's challenging them there, and they're selling 10s of millions of those puppies a year! :eek:
 

Stella

macrumors G3
Apr 21, 2003
8,883
6,477
Canada
True, but if apple's marketshare shrinks, so does its base from which it receive revenue from.

To look at it another way, would a developer first develop an app for android, then Win 7 phone and then finally iOS?

I mean a developer wants to make money and bringing an app to the largest marketshare will give him/her the best shot at that. A smaller marketshare may start hurting apple.

Yes, very true. Maybe Apple will be 'forced' to introduce another iPhone ( mini?) to increase sales / maintain its marketshare. On the plus side - there are multiple iOS devices out there already, and all very popular.
 

gkarris

macrumors G3
Dec 31, 2004
8,301
1,061
"No escape from Reality...”
As I stated in another post, Nokia would have to work with the providers so that it can give the phones for FREE (maybe nice phones on a 3-year contract for nothing), and MS would have to subsidize the subscribers' data plans (like $19.99 unlimited data or $10 for limited per month) - then maybe, just maybe, it could be possible...

The MS store by me does something like this right now - $99 for a Windows Mobile phone and $99 for 2 year protection (bring it back not working for ANY reason and MS will replace it with the latest phone).
 

neiltc13

macrumors 68040
May 27, 2006
3,128
28
As I stated in another post, Nokia would have to work with the providers so that it can give the phones for FREE (maybe nice phones on a 3-year contract for nothing), and MS would have to subsidize the subscribers' data plans (like $19.99 unlimited data or $10 for limited per month) - then maybe, just maybe, it could be possible...

The MS store by me does something like this right now - $99 for a Windows Mobile phone and $99 for 2 year protection (bring it back not working for ANY reason and MS will replace it with the latest phone).

I think you are underestimating the power of the Nokia brand, especially in Europe. People here have been buying their phones for years, and I think one of the reasons RIM (and to an extent, Apple) have managed to get a foothold in certain parts of the market is because Nokia's software is weak.

Nokia hardware + Microsoft software is a dream partnership and should give a healthy challenge to any other manufacturer of software or hardware.
 

roadbloc

macrumors G3
Aug 24, 2009
8,784
215
UK
As I stated in another post, Nokia would have to work with the providers so that it can give the phones for FREE (maybe nice phones on a 3-year contract for nothing), and MS would have to subsidize the subscribers' data plans (like $19.99 unlimited data or $10 for limited per month) - then maybe, just maybe, it could be possible...

Wat? Nokia don't have to do anything like that. They just have to do what they have been doing for years but with WP7 on their phones instead of Symbian.

Unless something drastic happens to the phone industry from now to 2015, WP7 will have far surpassed iOS by then.
 
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