http://recode.net/2015/02/23/google...g-wireless-carriers-buys-softcard-technology/
"It also could give Google data on brick-and-mortar transactions, which still comprise the vast majority of all commerce and could be used to better target advertising to consumers."
That last quote is a big reason why Apple Pay has my vote/business over Google Wallet.
But at the same time, a good and necessary step for Google. The NFC format for mobile payments needs to become the standard - Apple Pay/Google Wallet should become the main ways to pay so that something like CurrentC never really takes off.
"It also could give Google data on brick-and-mortar transactions, which still comprise the vast majority of all commerce and could be used to better target advertising to consumers."
That last quote is a big reason why Apple Pay has my vote/business over Google Wallet.
But at the same time, a good and necessary step for Google. The NFC format for mobile payments needs to become the standard - Apple Pay/Google Wallet should become the main ways to pay so that something like CurrentC never really takes off.