According to the New York Times, Google, Intel, and Sony are teaming up for an ambitious project called Google TV that should result in the next-generation networked TV sets built around an open-source variant of the Android software found in smartphones. Were talking eye-candy menus like on the Apple TV, web videos from the places like YouTube and Hulu, premium TV channels streamed on-demand, and endless customization options via third-party apps installed directly on your tube via a built-in app store. In short, Google TV could be everything that Apple TV should have been.
Read more: http://www.geek.com/articles/apple/opinion-google-tv-much-more-than-a-hobby-way-cooler-than-apple-tv-20100319/
So Steve... is it time to get serious about the AppleTV yet?