"What are these things good for besides surfing the Web on the toilet?"
- Jobs dissing tablets to his staff, 2003
"There are no plans to make a tablet. It turns out people want keyboards. We look at the (idea of a) tablet, and we think it is going to fail.”
- Jobs dissing touchscreen tablets at All Things Digital, 2003
"I’m not convinced people want to watch movies on a tiny little screen."
- Jobs dissing handheld video players to Mossberg 2003
No native SDK, because third party iPhone apps could "bring down" a cell network.
- Jobs dissing opening up the iPhone to developers, interviews early 2007
"The whole conception is flawed at the top because people don’t read any more.”
- Jobs dissing the Kindle or any book or magazine apps, NYTimes 2008
"There are clear limits of how close you can physically place elements on a touch screen before users cannot reliably tap, flick or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps."
- Jobs dissing smaller tablets, Apple quarterly earnings call, 2010
Not to be outdone, Cook has started his own list:
"We've put a lot of thinking into screen size and we think we've picked the right one."
- Cook on 4" iPhone, dissing larger displays, 2013
"The only problem with Microsoft is they just have no taste, absolutely no taste. And I don't mean that in a small way; I mean that in a big way." -- 1995
I've always viewed those contrary comments as a business tactic. Of course Apple was working on tablets at that point. But Jobs would never tip his hand and often could purposely lie to throw competitors off-track.
They were working on a tablet maybe a little before or after they said that. They had prototypes running OS X. One of the teams were working on multi-touch meanwhile.