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  • "What are these things good for besides surfing the Web on the toilet?"
    - Jobs dissing tablets to his staff, 2003

  • "There are no plans to make a tablet. It turns out people want keyboards. We look at the (idea of a) tablet, and we think it is going to fail.”
    - Jobs dissing touchscreen tablets at All Things Digital, 2003

  • "I’m not convinced people want to watch movies on a tiny little screen."
    - Jobs dissing handheld video players to Mossberg 2003

  • No native SDK, because third party iPhone apps could "bring down" a cell network.
    - Jobs dissing opening up the iPhone to developers, interviews early 2007

  • "The whole conception is flawed at the top because people don’t read any more.”
    - Jobs dissing the Kindle or any book or magazine apps, NYTimes 2008

  • "There are clear limits of how close you can physically place elements on a touch screen before users cannot reliably tap, flick or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps."
    - Jobs dissing smaller tablets, Apple quarterly earnings call, 2010

Not to be outdone, Cook has started his own list:

  • "We've put a lot of thinking into screen size and we think we've picked the right one."
    - Cook on 4" iPhone, dissing larger displays, 2013
 
"The only problem with Microsoft is they just have no taste, absolutely no taste. And I don't mean that in a small way; I mean that in a big way." -- 1995
 
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