Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Merkava_4

macrumors 6502a
Original poster
Sep 4, 2010
724
92
California
I'm just curious. I imagine the room must have some work benches and some chairs to sit down on while working on the computers - and probably a lot of test instruments too. Every time I go to the Apple store, that room is always heavily guarded and kept secretive. Even the door leading to the room is the exact same color as the wall. You wouldn't even know there was a door there if it wasn't for the door handle. :D
 

Mac'nCheese

Suspended
Feb 9, 2010
3,752
5,109
I read your title wrong. I was picturing a room where managers were repairing geniuses. But that's just silly.
 

paddingtonpear

macrumors member
Nov 8, 2008
72
0
UK
This is what a genius room looks like prior to the store opening. The arms have an iMac mounted on for instructions etc. Pictures courtesy of ifoapplestore.

Genius Room
web.jpg


Stockroom and standard care
web.jpg
 

R94N

macrumors 68020
May 30, 2010
2,095
1
UK
I would imagine it's very similar to any other repair room to be honest. Not sure what they could do differently other than the service.
 

63dot

macrumors 603
Jun 12, 2006
5,269
339
norcal
I'm just curious. I imagine the room must have some work benches and some chairs to sit down on while working on the computers - and probably a lot of test instruments too. Every time I go to the Apple store, that room is always heavily guarded and kept secretive. Even the door leading to the room is the exact same color as the wall. You wouldn't even know there was a door there if it wasn't for the door handle. :D

I have only seen the very small Apple stores which send their repairs out and thus no backroom. The Apple store near me took over a 300 square foot space that was once a woman's boutique but I would like to see a full sized Apple store like the SF one I saw being built, or one in Los Angeles. This store may have times where they don't have a Mac mini, or all MBP models, or a Mac Pro on the floor. And since the greater prominence, or should I say absolute dominance of iPhones and iPods (and related accessories), the floor space has become even less computer related. One table that used to have MBPs got converted into a iPad love table. :)

I don't mind since entire days go by w/o a MBP selling but manager said they have sold about 14 iPads a day since introduction!

Luckily, there is an authorized Apple dealer about four times that size within a few miles that repairs both Macs and PCs and if I want to see every single piece of software or hardware computer related, then I go there. :)
 

vincenz

macrumors 601
Oct 20, 2008
4,285
220
Thanks for the sneak-peek into the backroom.

Gotta say it looks very...sterile. Though I'm not sure what else I would have expected.
 

bizzle

macrumors 6502a
Jun 29, 2008
941
42
They don't all look so new and fancy.. and huge. The store I worked at had sometimes up to four people at a time working in it, plus an admin and the GR was the size of a closet. Some are worse. Christiana Mall's old store's GR was even smaller, and a mess.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.