Has this always been on apple.com?

[eskalation.dk]

"Chat now" never noticed it before..

 

[mattscott306]

Its been there for a while...

 

[fivetoadsloth]

It appeared I think last update on the apple store, So it is fairly new.

 

[localoid]

The Apple Store's "chat now" feature has been available since 11/2006, and used in educational store before that time...

 

[Mistershark]

I've used that feature from time to time since summer '06.

 

[Zwhaler]

I remember awhile ago (year ago perhaps) I was browsing the Apple Online Store and it asked me if I want to chat. So I assume that the Chat Now feature is the same thing.