No, I can't imagine this is a bid to win over Nikon/Canon users. Hasselblad cameras are in a totally different market segment and price point. MF has it's own set of unique features over 35mm systems and vice versa.
I don't think this new focus system is meant to track moving subjects (maybe it can, but I don't recall the marketing blurb saying so though). It is made to detect the small shift in distance as the camera is recomposed after focusing on a point on the subject (as we all know the subject of a photo is rarely ideally positioned centrally in the picture) and compensate accordingly. Imagine taking a portrait with a very shallow depth of field, you focus on the eye, recompose, take the picture and find out later that the small shift in position of the lens has made the ear beautifully sharp and the eye soft.
This
chap explains this well - scroll down to 'Focusing tips'.
Using the Hasselblad system the photographer can focus on the subject's eyeball, recompose (which changes the focus distance) and the camera can track this movement and compensate the focus distance. If you were using cont. AF servo it would keep trying to focus where the focus point is moved too (imagine if you recomposed so the focus point then went onto the background - with cont. AF it would snap to that). If you have a focus point that falls exactly on the right spot then great, but this is rare. There are arguments for more focus points, but I for one mostly use just the central point and recompose. I just find it easier that way (call it my preferred way of working). Even if the focus point is close to where you want the camera composed you often still need to recompose. It could also be argued that moving the focus selection point around the frame is distraction from focusing on the scene in front of you and taking the picture. If you are having to work quickly then constantly selecting different focus points can be impractical too.
I for one would find a focus system like this really, really useful and I do hope that the technology filters down into 35mm cameras at some point soon(ish).
Just my 2c.