Try starting up from the supplied grey install disk by holding C down while you start your mac. then navigate to the disk utilities and see if a HD is picked up there.
If so, then go first aid, then repair.
Just don't panic and take your time.
I was able to use the startup disk to boot it. Once it loaded I could not find the hd under disk utility, only the startup disk. I also tried to reinstall osx but it could not find the hd to install.