Can you create your own playlists and share them on either service?
You can easily share playlists within Spotify. That is actually one of the coolest features in Spotify, since there's a myriad of great user-created playlists to explore for any genre or other grouping you can imagine. Nothing comparable exists on Apple Music. Of course you can share AM playlists with friends using some external social network, but there is no one place to easily search and browse what others have shared.
Personally, I prefer Spotify overall, mainly because:
- Their personalized Discover Weekly playlist is pure magic once it has learned your tastes for a few weeks.
- It keeps music from the subscription cleanly separated from my own iTunes library. I don't like the way Apple Music clutters everything up and forces you to add songs to your library before you can have them in a playlist. Others may prefer the integration though.
- Spotify has a web player, Apple Music requires iTunes to listen on a computer.
- Overall it just seems more focused and streamlined, whereas Apple Music was a bit of a mess when I tried it. That was months ago though, it may be better now.