Yep. iPhone season goes like this.
Before Keynote: Wow that notch/antenna/name is so ugly, Apple would never release something that looks like that.
Keynote: This is the most boring keynote ever, it's terrible. What is Apple thinking? Those prices? Nothing is a surprise, we knew everything beforehand!
Day Before Preorder: Well I guess I'm gonna order it anyway, despite the price lol!
Preorder: I placed my order five minutes after it went live and my delivery is two weeks away. WTF APPLE!
Wait Period: When is my phone going to update from processing? OMG I switched to pickup at a UPS store and now my delivery date says MONDAY!!!!
Deliveries Arrive: I'm returning my iPhone because the screen is really bad, it's too yellow. My last iPhone had a better screen. And WTF are these scratches out of the box???
A Week After: Speculations for the iPhone 11????