thanks @all for your responses
I am having trouble finding the number today. I tried emulating the shot, but with no luck until now. Lens & camera angle, shot exposure particulars, etc etc
By studying the original image, there is nothing behind the lens that could actually refract that number into it other than the rear-cap it is steadied on. I checked all my rear-caps, there is no mention of the number 3 anywhere, and the cap is not visible in the photo anyway. Cardboard in the shot is the same, and it's plain cardboard.
Will try again tomorrow, kinda tired now