Host your own Windows 7 Launch Party! Really Microsoft, really!?

[RCGMac]

This is just so painful to watch, MS is not doing any favors for themselves. http://gawker.com/5366070/host-your-own-awful-party-for-windows-7

I think Windows 7 will be a solid OS, must better than Vista, but really a launch party!? Why can't MS just sell the OS, maybe provide some ads on the improvements of the OS. MS is not helping its case towards the end of the video where it emphasizes the you should actually install Microsoft's operating system at least 48 hours before your install party.


While recently MS has released some decent products (Windows 7, Zune HD), they keep cutting themselves off at the knees by doing stupid stuff (launch party garbage and locking the Zune to Windows).

 

[thegoldenmackid]

I don't see why this is a large concern, it's a decent attempt at new (tech) marketing.

 

[RCGMac]

I will agree, house parties are becoming a popular way to sell anything from political views to consumer products. I wasn't being critical of the idea as much as the execution. The tutorial on how to host these parties was pretty painful to watch, it all seemed very forced to me. Kudos to MS for trying something new, I just wish the execution would have been better.

 

[Raid]

While I have to admit when I first heard of this house party idea I immediately thought of Tupperware parties, but I think this makes sense if the target is your 'base level' computer users and recent troubles with convincing that same target market to go from XP to Vista.

If you think about it they are providing a simple demonstration of the changes to the OS in a friendly, familiar setting where personal attention can be paid.

If you're the kind of computer user who's only want of an OS is to be able to keep doing what you're doing, dramatic or even subtle changes to the UI can be anxiety inducing and frustrating. If these computer users were shown what the differences were and how to 'get it done' on the new OS in an environment that they feel welcomes feedback and questions they'd probably be won over.

Apple's one-on-one sessions are along the same lines, it's just that Microsoft has turned down the expectations and taken the experience out of the store.

 

[themoonisdown09]

And the iPhone is locked to Mac OS X. So? What would you expect MS to do?

The iPhone is not locked to Mac OS X. There are plenty of Windows users who have iPhones. Now, developing applications for the iPhone is locked to Macs, but that's different.

 

[Gav Mack]

I'll be throwing a party - as the only guest migrating dozens of 7 RC setups I've done this year to RTM.

 

[Compile 'em all]

I don't see why this is a large concern, it's a decent attempt at new (tech) marketing.

I am glad you don't work for Apple.

 

[Ace134blue]

OMG . Bill gates must've fallen on his head.

 

[ayeying]

I'll be hitting the clubs kk. Still <3 you microsoft

 

[jav6454]

Goes to show Microsoft's desperate & failed attempts to capture the spotlight for once.

 

[Stridder44]

Shouldn't this be under Community Discussion?

 

[RCGMac]

Shouldn't this be under Community Discussion?

My apologies if I posted this in the wrong place. Mods please feel free to move if needed.

 

[Ariez]

MS has been winning in marketing lately. Almost all of their ads are popular, especially the latest Win7 ones with that cute little girl.

 

[cjmillsnun]

OMG . Bill gates must've fallen on his head.

Nah, this is pure Ballmer.

 

[Nohg]

At least they dumped Seinfeld.

 

[balamw]

I'm a bit surprised that no one posted the parody video.

http://www.engadget.com/2009/09/24/video-windows-7-launch-party-parody-is-bleeping-genius/

Personally I'm going to one of the launch events for developers, even though I only develop company internal apps for a small audience.

B