Please read it and demonstrate with evidence where it is being non-objective.
Dismissing it for lacing objectivity simply because of a URL, without demonstrating WHY it lacks objectivity is, well....not particularly objective, is it?
You asked for it …
These are ranked, more or less, starting with the worst.
Paragraph 21:
Ever since the Second Coming (aka the return of Steve Jobs to Apple in 1997), the Mac has been a tightly controlled, closed system. The result? High prices and limits on the options you can get with Mac hardware.
To me, this is the biggest flaw. The Mac has been a tightly controlled, closed system ever since its introduction in 1984. John Sculley made an abortive attempt to allow Mac cloning, but it failed miserably and nearly sank the company. But for someone who tries to write with the sweep of history of the company, to make this comment is ridiculous.
Scratch that, it’s not ridiculous. He just wanted to work in a cheap shot at Steve Jobs’ expense. If Steve Ballmer didn’t look like he lived in a van down by the river, we wouldn’t hear half the wisecracks about Jobs and his “second coming.”
Complete section on iPhone: AT&T has nothing to do with App Store disapprovals? The source on Google app rejections is Google itself?
And there are 100,000 apps to choose from Apple’s Kim Jong-Il-style App Store. My Samsung phone -- not a smartphone by any means -- has at most 100, and it appears that 90 percent of those are games. While there are flaws in comparing that Verizon Samsung to an AT&T iPhone, the premise of this story is to compare Apple with all other technology companies. (see Paragraph 3). The options for an iPhone owner are indeed limited, at about 100,000 different apps. I can attest that a Samsung phone owner’s options are limited to about 100.
Paragraph 8:
If you wanted to move the songs you bought at a buck apiece to a cheaper player from a competing manufacturer, you had two options: an onerous process in which you burned your songs to a CD and then reripped them as MP3s, or quasilegal software that essentially did the same thing using your hard drive instead of a disc.
Onerous? Is he kidding? You click a button, you burn a disk. Otherwise called a backup. To call it onerous is just the writer’s search for a pejorative adjective.
But then in Paragraph 14, he says:
Actually, Apple has at least two other choices. It could license its Fairplay DRM technology to other hardware manufacturers and allow multiple devices to play media purchased on iTunes, as Amazon does with its video-on-demand service.
So if I move it to another device, it’s not onerous, but if I burn my music to a medium that is played on thousands of devices, it is. Extremely flawed logic.
The last seven paragraphs:
With the exception of MobileMe, which costs $99 to $149 a year, none of these software programs generate revenue for Apple. But they do serve to pull users further into Apple's ecosystem.
I don’t understand what this means. He castigates Apple -- and I think he’s justified -- for installing software unrelated to an update. But it’s pretty innocuous stuff. I got an unwanted copy of Norton when I updated Adobe a few months back that royally screwed up my Dell laptop. It did nothing to pull me into an “ecosystem.”
5. Shoes and spies
In March 2007, Apple applied for a patent on technology that allowed it to pair a garment with an electronic sensor, as it had done with the Nike iPod Sport Kit. That kit allowed owners of Nike shoes to track their speed, mileage, and other data on their iPods. Apple's objective in the patent: to prevent users from removing the sensor from the Nike shoe and putting it into shoes from a different manufacturer — what New Scientist's Paul Marks called "DRM for your wardrobe."
Explain to me how a patent is going to prevent anyone from altering an iPod.
Two months later the company filed for a patent on technology that would prevent Apple devices from accepting a charge during certain circumstances. This tech would prevent a thief from recharging your iPhone or iPod, but it could also keep you from charging the device if you tried to sync it with an "unauthorized" PC.
Quelle heureur! Apple wants to make it harder to steal its products. Will the republic survive?
And last August the company filed for a patent on sensors that would record "customer abuse events" on Apple products; the data from these sensors would presumably be used to deny warranty repair claims by documenting damage that was the customer's fault.
“Presumably” -- or does it mean the company spends a lot of money on tech support and it wants to give its tech people more information on why a computer is failing? Big Brotherish? Maybe, but you can have that argument if you provide the documented proof that you disabled the black box in your high-end SUV.
Apple is certainly within its rights to patent such technologies; what these applications show, though, is that there is seemingly no limit to what the company wants to control.
Unsupported. And if Microsoft sought similar patents, we’re to assume they have only angelic intentions?
Many such lock-in examples exist, to be sure, and we'd like to hear yours, in the comments below.
The question is, do Apple fans care? Widman, for one, says, "Choice is overrated. As a consumer, I'm more interested in something that works."
It's a reasonable argument — but also a costly one. Is it really worth it?
Legend has it that Apple often loses in head-to-head comparisons of technology. But this piece is devoid of dollar signs. It's absence speaks volumes.
Paragraph 3:
But no other technology company exercises the same amount of control over what its customers can and can't do with the things they bought.
OK, last one, and of the whole piece, maybe the weakest complaint. But “No other”? The mini- and mainframe markets are nearly insignificant, but they still exist, and they exist because they really have their customers over a barrel. Apple at least supports industry standard file formats in ways other “closed” companies don’t. This is unsupportable hyperbole at best, setting up the rest of the column's unsupportable hyperbole.
mt