How did Steve get SOO much content on his iPhone?!

[mavrick422]

Did you guys ever wonder how Steve got so many songs, photos, movies, and tv shows on his iPhone (shown at macworld)? I mean, the thing is only (at most) 8GB, and he had a least 15 movies on there, all with great quality. Movie files with that kind of quality are never less than 1GB. Plus all the photos, tv shows, and songs? that's WAY over 8GB in my book (am i crazy?)

Any ideas on how he crammed all that stuff in it? Could they introduce a consumer level prores 422?

 

[TheAnswer]

But how many of those files did he actually play? That's the trick. They probably loaded it up with some spoof files (small movie files consisting of one frame, or tiny sound 1 second files masquerading as songs).

 

[neven]

Duh. He only had a few full albums (that's why he searched around for them), the rest were single songs or, as mentioned, very short spoofs.

Same goes for the movies and TV shows.

Also, this silliness about ProRes 422 should really stop - it's a post-production format, not a delivery format. It has nothing to do with content you watch on your computer or iPod. It's ironic to think that ProRes 422, a high-quality HD editing format, would somehow help make SMALLER files.

 

[papadopolis1024]

He had one of the "special" iPhones

AKA the spoofs mentioned.

 

[designimbus]

You might be getting the ?tv demo and the iPhone demo confused. He didn't have SOO much content on his iPhone. He only had one movie (Pirates of the Caribbean 2) and one tv show (Office). Other than that, there is still plenty of room for at least a thousand songs.

 

[wako]

Did you guys ever wonder how Steve got so many songs, photos, movies, and tv shows on his iPhone (shown at macworld)? I mean, the thing is only (at most) 8GB, and he had a least 15 movies on there, all with great quality. Movie files with that kind of quality are never less than 1GB. Plus all the photos, tv shows, and songs? that's WAY over 8GB in my book (am i crazy?)

Any ideas on how he crammed all that stuff in it? Could they introduce a consumer level prores 422?

its the same with the iPod...


You download movies and shows and when you view it on the iPod it looks like he has great quality. When you view on your computer on fullscreen it looks like trash. The movies are simply played on a smaller resolution, which downsizes the file size and also without "losing" quality as long as you are viewing it on a small screen like the iPod or in this case the iPhone.

 

[dextertangocci]

It wasn't that much content, as far as I could see...

What I want to know is that how he managed to connect it to that huge screen.

Also off topic, but how does that screen work? it can't be projected from the front, because he walks in front of it, so is it projected from the back I've never heard of that

 

[neven]

Figuring out a 30-pin-to-video cable was probably the least of iPhone engineers' problems. And the screen is most likely projected onto the same way as any other projection screen - from the ceiling.

 

[neutrino23]

It is a fairly small screen so if they rendered the content for that screen it shouldn't be that big. 30 minute TV shows are about 256MB on iTMS. You could put 16 TV shows (4GB) on there and still have room for lots of songs.

Steve mentioned in the keynote that they made a special cable to get the video out.

 

[BigPrince]

or he simply had a larger hard drive?

I don't recall if he mentioned how big the one he was using.

 

[kgarchar]

Duh. He only had a few full albums (that's why he searched around for them), the rest were single songs or, as mentioned, very short spoofs.

Same goes for the movies and TV shows.

Also, this silliness about ProRes 422 should really stop - it's a post-production format, not a delivery format. It has nothing to do with content you watch on your computer or iPod. It's ironic to think that ProRes 422, a high-quality HD editing format, would somehow help make SMALLER files.

Let's turn our attention to Final Cut Studio. We've been working hard to make this the biggest upgrade we've ever seen seen in professional applications at Apple. Final Cut Studio 2. Final Cut Pro is version 6, and we're introducing ProRes 422. Can compress full raster HD quality video from 1TB to 170GB.

Right...

 

[72930]

At least 3 months after the US gets the iPhone, the UK will get it. Flash prices will have dropped by then, and hopefully we'll get at least 8GB and 16GB standard.

 

[laidbackliam]

its the same with the iPod...


You download movies and shows and when you view it on the iPod it looks like he has great quality. When you view on your computer on fullscreen it looks like trash. The movies are simply played on a smaller resolution, which downsizes the file size and also without "losing" quality as long as you are viewing it on a small screen like the iPod or in this case the iPhone.

i use handbrake to encode movies and tv shows to watch on my tv through my ipod. its an older tv. video's in 320x240 and 640x480 don't look bad at all (especially the 640x480). maybe they'd look like crap on a hi def tv. but on a standard def tv, works great.

i would like there to be high def content available to be played through the iPod though. just for future proofing, you know.

 

[papadopolis1024]

You might be getting the ?tv demo and the iPhone demo confused. He didn't have SOO much content on his iPhone. He only had one movie (Pirates of the Caribbean 2) and one tv show (Office). Other than that, there is still plenty of room for at least a thousand songs.

No he had 2 movies right? zoolander and Pirates of hte caribbean

 

[Shaduu]

i would like there to be high def content available to be played through the iPod though. just for future proofing, you know.

You can play HD content on your HDTV via an iPod if you sync the uncompressed file to the iPod and then hook it up to a HDTV. You just won't be able to view the HD on the iPod. But, in all honesty, who wants to watch HD on anything less than a 20" screen?

No he had 2 movies right? zoolander and Pirates of hte caribbean

I think he only had PotC2 on his iPhone but if Zoolander was on his iPhone, what's there to say it wasn't a spoof file?

 

[Cult Follower]

spoof files seem like the most logical explanation. I don't think he had one specially made for himself...but then again i wouldn't put it past him.

 

[MacFan25863]

Also off topic, but how does that screen work? it can't be projected from the front, because he walks in front of it, so is it projected from the back I've never heard of that

The projectors are BEHIND the screen, backstage. Their image is flipped so that when views through the screen, it looks normal.

 

[nagromme]

General rules of thumb for iTunes downloads:

half-hour TV show (without ads): 250MB
1-hour TV show (without ads): 500MB
90-minute movie: 1 GB

8 hours music: 450 MB
8 hours podcasts: 200 MB
8 hours audiobooks: 120 MB

So you can fit a lot in 8GB.

8 GB is enough to fit two movies plus eight half-hour TV shows, 48 hours of music, 48 hours of podcasts, AND 1 GB left for thousands of photos/files, plus the iPhone's own software.

 

[joshysquashy]

General rules of thumb for iTunes downloads:

half-hour TV show (without ads): 250MB
1-hour TV show (without ads): 500MB
90-minute movie: 1 GB

8 hours music: 450 MB
8 hours podcasts: 200 MB
8 hours audiobooks: 120 MB

So you can fit a lot in 8GB.

8 GB is enough to fit two movies plus eight half-hour TV shows, 48 hours of music, 48 hours of podcasts, AND 1 GB left for thousands of photos/files, plus the iPhone's own software.

why does the 90 min movie take twice the space of the 60 min tv show? surely not 15mins of adverts? also, how many movies are 90 mins? surely 120 is more realistic

 

[trevorlsciact]

Of course there is always the possibility that it is a future version of the iPhone with more storage. Kinda like when he used a Macintosh 512k in the original introduction, since a 128k couldn't handle the demo so they used a 512k. They also used a separate tape for the sound because the Mac was not powerful enough to generate quality audio--although they did try to do that. There are allot of parallels between the Mac and the iPhone, or maybe thats Steve's RDF talking.

 

[iCheddar]

Also off topic, but how does that screen work? it can't be projected from the front, because he walks in front of it, so is it projected from the back I've never heard of that

You've never heard of rear projection before? Its very common when doing a true professional presentation like Steve and many other industry presenters do. Hell, we use rear projection to have various videos and images during my school's concerts and stage performances.

The projector is placed behind the screen, and the image is flipped horizontally, that way from the front it looks correct.

Back in the day, when the screen was 8 feet above the ground they used front projection, but these days they use rear projection.

From what I understand, Apple brings down a special truck from Cupertino with all of his presentation gear, I would assume the projector as well.

 

[IndyGopher]

why does the 90 min movie take twice the space of the 60 min tv show? surely not 15mins of adverts? also, how many movies are 90 mins? surely 120 is more realistic

Um, yeah.. in the US, a 30 minute tv show has 22 minutes of content on average, a 60 minute show has twice that, at 44. A 90 minute movie, without ads, is then twice as long as a "60 minute" tv show.

Also, movies in the US are normally 85-100 minutes. We stupid Americans have short attention spans. European movies are nearly always edited down for time before release in the US. Even domestic movies are often shortened for US release and "expanded" for European release.

Check the running times on imdb.com for examples. That will also show you what sort of prudes Americans are, when you compare the ratings movies get in various countries.