How do I get product photos like this?

[TSE]

Hey guys, I recently designed and built a desk that I want to photograph, and these are the kind of photos I want to take for it. I attached the photos below.

My question is, how do I get photos like these and with what equipment do I need? I specifically like the exaggerated, clear shadows.

Right now for camera I have an A6000 with a 12mm f2 lens, a 55-210 f4.5, a 35mm f3.5 Macro, and considering getting a Sony FE 28mm f2, but I know the camera + lens is only about 25% of what makes a good product photo.

any help would be greatly appreciated.

Product credit goes to a furniture designer known as Casimir and the stool is the Butterfly Stool by Sori Yanagi.

 

[mollyc]

The white one is hard without at least three lights (two for the background plus one for the front). It and the one next to it are also on plexi to give the reflection.

The others are done with a large softbox and strobe, but set up far away from the furniture to give hard shadows. This is counter to portrait photography where the light is typically really close to the subject for softer shadows.

The first two have a light more above. The last two are the same light setup but the position of the camera has changed dramatically from straight on to nearly 90* to the right. But notice the same faces of the ladder are lit, they just look different because the photographer moved.

Basically you need a strong light far way from the subject for these.
[doublepost=1473097687][/doublepost]The 35mm would be a good lens to start with, just watch for distortion if shhooting close up. My macro is a 100mm so not sure how a wide angle macro deals with distortion.

 

[TSE]

The white one is hard without at least three lights (two for the background plus one for the front). It and the one next to it are also on plexi to give the reflection.

The others are done with a large softbox and strobe, but set up far away from the furniture to give hard shadows. This is counter to portrait photography where the light is typically really close to the subject for softer shadows.

The first two have a light more above. The last two are the same light setup but the position of the camera has changed dramatically from straight on to nearly 90* to the right. But notice the same faces of the ladder are lit, the just look different because the photographer moved.

Basically you need a strong light far way from the subject for these.
[doublepost=1473097687][/doublepost]The 35mm would be a good lens to start with, just watch for distortion if shhooting close up. My macro is a 100mm so not sure how a wide angle macro deals with distortion.

Thank you so much for the quick and good reply.

Would a powerful floodlight or two with a large softbox do the trick for these far away, powerful lights?

 

[mollyc]

Perhaps. You may get not need or want a softbox since the light is so hard, but the advantage is that it controls light spill. But you might be okay with something like stage lights where they have those flap things to block spill. My giant softbox I could take the cover off to prevent light from going to the back and yet give a harder light toward the subject.

 

[TSE]

I'm going to go rent some equipment from the local camera shop, what specifically should I ask for? And any second opinions? I would really appreciate it, this is a product I hope to take to market.

 

[Ray2]

It all about lighting. You're right, it doesn't take all that much camera and lens to capture great images.

Very nice design oriented site and designs. Design consciousness in the USA is a rarity. Good luck.

 

[The Bad Guy]

And any second opinions? I would really appreciate it, this is a product I hope to take to market.

Nope, the advice you've been given is sound. Good luck.