I thought it would be obvious, I understand that you should be able to sign up through the ipad to a network carrier? any one done this already, I cant see how to do this.
spoke with O2, apparently the card hasnt been "provisioned" correctly and I should not be seeing the APN settings option. I have to get a new card from O2/apple. meh
ahh problem resolved , had restore Ipad and then get the prompt again for "download carrier settings" when connected to itunes. this enabled the View account tab under ipad settings.