When the first iPhone launched, it was priced competitively against Nokia N95 and other brand flagships. Since then, they made several advances, and the price naturally grew with them to the point we are at now. It still holds up against other brand flagships.
Apple has grown into position when they feel confident and comfortable to launch their AR/VR glasses. With their ecosystem, market share they were in a great spot to "One more thing" us and make a room for a device that would become as ordinary to use as touchscreen smartphones are today.
The feel I got after watching their presentation is that it’s more of a next level social/entertainment device, with some pro use. $3499 price tag tells you a completely different story, though. With that I don’t see every household to have one or ideally more of these glasses now or anytime soon. To kickstart AR/VR revolution for the masses, incorporate them into everyones lives, they’d need to make their glasses competitively priced. They missed that mark by several counts.
I don’t expect 2nd gen of their Pro model to get any lower either. The prices only go up. Or am I wrong?
MicroLED is still fairly new tech, I don’t think I’ve seen it in any consumer AR/VR glasses yet. They could release "lite" version with OLED panels, M1 chip. Still, would it cut it by $2000? Because $1500 is the bare minimum to sell it for if they’d want to be competitive, to have the smallest chance to change the way people will communicate, consume and work in the future.
What do you think, a good rant? Some truth in it? Had to get this out of my head.
Apple has grown into position when they feel confident and comfortable to launch their AR/VR glasses. With their ecosystem, market share they were in a great spot to "One more thing" us and make a room for a device that would become as ordinary to use as touchscreen smartphones are today.
The feel I got after watching their presentation is that it’s more of a next level social/entertainment device, with some pro use. $3499 price tag tells you a completely different story, though. With that I don’t see every household to have one or ideally more of these glasses now or anytime soon. To kickstart AR/VR revolution for the masses, incorporate them into everyones lives, they’d need to make their glasses competitively priced. They missed that mark by several counts.
I don’t expect 2nd gen of their Pro model to get any lower either. The prices only go up. Or am I wrong?
MicroLED is still fairly new tech, I don’t think I’ve seen it in any consumer AR/VR glasses yet. They could release "lite" version with OLED panels, M1 chip. Still, would it cut it by $2000? Because $1500 is the bare minimum to sell it for if they’d want to be competitive, to have the smallest chance to change the way people will communicate, consume and work in the future.
What do you think, a good rant? Some truth in it? Had to get this out of my head.