With their recent price increases Apple has more or less become a luxury brand, not a tech brand with a massive user base. They are losing market share (in relative numbers) to cheap Android phones, iPad sales have come down, Mac products (still required to code for the iOS platform) are more or less unaffordable for several billion people (especially the growth markets).
This greed will definitely not kill $AAPL, but it makes them more and more unattractive to investors and buyers.
I'm an IT professional, iPhone/MacBook Pro 15, iPad 12.9 (all latest gen.) user - bound to the Apple ecosystem for 10+ years, well-off, in some western european country, earning a lot more than I would need, but even I see $AAPL as totally out-of-sync (pricewise) with their potential user base. I thought twice before buying a new iPhone - couldn't my 7 Plus last a year more?
My 15" MBP was €4.000 (plus AppleCare) - which I would have never spent if I hadn't required it for my professional work.
As a niche/luxury brand imho the $AAPL stock has alot potential to move lower. I see Apple priced @ $80 in two years from now, if Cupertino does not launch a revolutionary new product (which I don't think they will).