Other How would you cleanup/streamline the iPhone lineup?

[saintforlife]

If you could and you had a blank slate for 2019, what iPhone models would you release? What screen sizes and what price points? I am guessing an iPhone SE successor has to be in the mix some where right? And could we please stop selling the 7, 8 and X and any phone that's older than a year old? At some point the choices become too many and the lineup becomes too fragmented.

 

[12vElectronics]

iPhone XI Max- 512gb. $999
iPhone XRv2- 128gb. $699
iPhone SE 2- 64gb. $399

Good, Better, Best.

Consumers purchase better that way.

 

[saintforlife]

So you are dropping the smaller XI from your line up? What previous generation phone so you keep selling at a Lowe price point? XS Max at $899?

 

[PeterRollback]

I agree, they should stop selling the 7 and 8 series. I’d kept it simple for this upcoming year:

iPhone XI
iPhone XI Max
iPhone Xr (version 2, but it will probably just be called Xr again like iPad does).