your walking out of your local at&t store or apple store with your brand new iPhone. you get home unbox it and turn it on. with all the excitement you run too show your wife, parents,siblings etc.. and all of a sudden it slips out of your hands and falls to the floor and the screen gets cracked.
i know this will happen to at least one person on Friday. i just hope it isn't me. And i already feel for these people.