Yesterday, I thought icloud could really be the sync I needed. Until it destroyed all my contacts in Outlook for the PC and put them all in the cloud. I had two experiences with mobilme loosing all my contacts and it was a pure PAIN. Since icloud puts all your contacts in the cloud and leaves non locally in Outlook, I expect a major outpouring of grief the first time icloud goes down and folks realize they have no contacts on the ipads, iphones and in outlook.