The command is probably the createinstallmedia command, and your terminal command may need to be different than the sample on the support page.
1. Right click on your El Capitan installer app, and choose Show Package Contents.
2. double-click on the Contents folder, then open the Resources folder.
Launch your Terminal.
Type sudo, then add one space.
Find the Createinstallmedia command in that Resources folder, and drag that into your terminal window
type --volume, and add one more space. Find the volume or drive that you want to use for the external installer, and drag THAT volume into your terminal window.
Now, type --applicationpath, and add one more space
Finally, drag your El Capitan installer app (that's the one that you left open for the createinstallmedia file) into your terminal window.
NOW, press enter. Type your password when asked, and press enter again. should be successful this time.