The Apple store I went to in Woodcliff Lake, NJ was just as fun. They handed out all kinds of free beverages, then when the store closed down at 2 PM they put up black stuff in the windows to block our view. A while later we heard all kinds of cheering comming from inside. They tore down the black covers to reveal giant iPhones counting down the time until 6 PM. They came out, hyping us up, getting us to do the wave and everything (it was a HUGE line, so it was a long wave), then promptly at 6 PM, 50 or so of us were let in to the store in a line to purchase our iPhones. Every person who walked out with an iPhone went through a gauntlet of Apple store employees giving them high-fives and cheering. All in all, an awesome experience.