Ideas for Apples next ad campaign....

[Topher15]

The "Get a Mac" campaign is pretty much dead now that Microsoft have started their response campaign.

What should Apple do for their next ad campaign? Lets here some ideas.

I think many people agree they should focus on the Mac and OS X in a more serious manner. What should they do?

I guess something similar to the "Switch" campaign might be good, only instead of a white backdrop they could show people using Macs in their own environment, explaining why they just work for them and what they like about them. They could feature students, families, creative professional, businesses, etc. They could even tie in the iPod and iPhone and show how they all work together (which would be a great way to get the attention of the millions of Window using iPod owners.)

The beauty of this idea is that while Microsoft are busy refuting the image of PCs/Windows that Apple have created in their ads, Apple can be demonstrating just how good Mac + OS X is.

I'm guessing if they do start a new ad campaign it will be at MacWorld 2009.

 

[OrangeNano]

They should do a campaign based around the integration of macs into everyday life. Show all the ordinary people using macs, all the businesses using macs, all the schools, hospitals, etc using Macs.

http://www.spotthemac.com shows how macs are in other company's ad campaigns, on TV, movies etc. Pretty cool site.

I'm getting sick of the battle vs. PC. Most people know the differences, it's just a matter of showing people why Macs can make a difference in their life personally.

 

[akm3]

I think they should do 'tutorial' style commercials.

Say "Hey, this is a Mac running OS X leopard. Lets say you wanted to do xyz. Well, you just do this and this and you BOOM. See how much easier that was compared to how you do it today? We have thousands of touches like that. Want to learn more? Visit an Apple store!" (Yes, that is similar to their education podcast.)

That way, people can actually see how to do some of the stuff that Apple has promised as 'easy'.

 

[OrangeNano]

Yes, good call. Like me. It's really about showing the everyday person why it will help improve their personal efficiency.

 

[soberbrain]

I agree, the next campaign should focus on actual features of Macs and OS X and how it well they work. I think the initial run should be about the integration between apps...

Addressbook + Mail + iChat
Automator + any tedious tasks
Time Machine + Apps + Time Capsule/External drives
especially the iLife apps

When I switched to a Mac, I was impressed by how much was out of the box, compared to Windows where I had to download or purchase other programs just to do basic things more efficiently.

Several years back, Apple pushed the Mac as a "Digital Hub" and it shows in it's software and hardware. I think they should directly address this strategy again.

 

[DigiCatRedux]

The new iPod / iPhone.
Batterys not included.

*picture of device with a slot where you can put your own damn batteries in*

That'd make MY day.

/kidding.
//sort of.

 

[MacTraveller]

An ad campaign where CEO Steve Jobs and comedian Gilbert Gottfried go around the country visiting ordinary people....

 

[Ivan P]

An ad campaign where CEO Steve Jobs and comedian Gilbert Gottfried go around the country visiting ordinary people....

Haha, that really made me laugh.

Watch out, Microsoft might steal your idea. Oh wait...

 

[Toronto Mike]

Without a Mid Mac Tower, how are you going to convince more potential users to switch when they are concerned about price, and the upgrade advantages of a desktop tower?

For a moment, forget what Steve Jobs's vision is for us consumers. The windows consumer is holding out for something more upgradable and affordable over the Mac Pro. All my windows friends say the same thing - Macs are too expensive. Forget all the arguments we like to trot out justifying our own purchase decisions - the fact is, a certain segment buys on a level of price for their needs. They want an affordable, upgradable Mid Mac type of tower. Sure the laptop sales are growing, but there is a massive Windows market that is waiting to be catered to.

No amount of advertising will enduce them to buy unless you give them what they've been asking for years.

Mike