Surely Apple would sell more movie / tv content if they reduced the purchase price if the movie / tv show had previously been rented by the same apple id.
I would be much more likely to purchase something i had previously rented if the purchase price was slightly less. I still tend to go off to Amazon as DVD's tend to be a bit cheaper than iTunes store.
I would be much more likely to purchase something i had previously rented if the purchase price was slightly less. I still tend to go off to Amazon as DVD's tend to be a bit cheaper than iTunes store.