Move or flip text along a path
Select the type object.
A bracket appears at the beginning of the type, at the end of the path, and at the midpoint between the start and end brackets.
Position the pointer over the types center bracket until a small icon appears next to the pointer .
Do one of the following:
To move text along the path, drag the center bracket along the path. Hold down Ctrl (Windows) or Command (Mac OS) to prevent the type from flipping to the other side of the path.
To flip the direction of text along a path, drag the bracket across the path. Alternatively, choose Type > Type On A Path > Type On A Path Options, select Flip, and click OK.
To move type across a path without changing the direction of the type, use the Baseline Shift option in the Character panel. For example, if you created type that runs from left to right across the top of a circle, you can enter a negative number in the Baseline Shift text box to drop the type so that it flows inside the top of the circle.