Other In the UK why are retailers not reducing price of older models?

[dj1891]

For example iPhone 7 32gb https://www.argos.co.uk/product/6049687 £549

In the Apple store its £449.

And even more of a headfcuk Argos sell the 128gb 7 for the same price as the 32gb. https://www.argos.co.uk/product/6049278

They also sell the 6S for the same price Apple sell the 7 for. https://www.argos.co.uk/product/6048358

I just found it interesting that retailers didn't drop prices when Apple did so why exactly would you but from a retailer at these prices.

 

[Shanghaichica]

I think they will but they are always slow to do things.

They also like to claim it’s a sale when they do it.

 

[KrisLord]

There’s an element of when did Argos buy these and what price did they pay....

The worst thing a retailer can do is buy something at a set price just before that product has its RRP significantly reduced.

 

[FFR]

Simple, Demand is still strong.