I’m not trying to be a hater, I’m trying to understand the upgrade cycle and innovation process involved in the process of designing and mass-producing the iPhone every 12 months.
I placed every single major hardware release on a desk and asked my five-year-old to identify patterns pertaining to the hardware. Even he was confused by a few major upgrades side-by-side. He said, "Daddy, dis da same". Where was he when I rushed to upgrade, and slept in the mall for 14 hours to be the first in line.
It is UNDENIABLE that Apple is flip-flopping between casings - and somehow we’re right back at the encasing featured in the very first 2 iPhone generations. IPhone 3 (and the subsequent iPhone 3S - the first time Apple really phoned-in an upgrade by adding an S for speed to the end of the product name and nothing else other than a slightly newer chip) was that poof moment where we went from a square encasement to a more liquid cylindrical based hardware design. We went back to that square box-like case for the iPhone 4 and so on, and after shelling out $1,600+ for my current iPhone 11 Pro Max, which most people wouldn’t spend on three laptops, I’m back to the start line with me scratching my head and asking myself, “what is going on?”
It's a clear throwback to when Steve Jobs would say it. But when he said it, there was significant value to it.
At this point, what idiot would stand on stage an say this ISN'T the 'best iPhone we've made yet'? Of course it is! That's what happens when you add a feature or two to a phone that was last year's 'best iPhone yet'. What? Did you think we'd consider for a moment that maybe this 'isn't the best iPhone yet?' Who is the 1 schmuck who goes to the Apple Store after these Keynotes and says, Nah, I prefer the phone that is 2 years old, because it is the best iPhone yet..
I placed every single major hardware release on a desk and asked my five-year-old to identify patterns pertaining to the hardware. Even he was confused by a few major upgrades side-by-side. He said, "Daddy, dis da same". Where was he when I rushed to upgrade, and slept in the mall for 14 hours to be the first in line.
It is UNDENIABLE that Apple is flip-flopping between casings - and somehow we’re right back at the encasing featured in the very first 2 iPhone generations. IPhone 3 (and the subsequent iPhone 3S - the first time Apple really phoned-in an upgrade by adding an S for speed to the end of the product name and nothing else other than a slightly newer chip) was that poof moment where we went from a square encasement to a more liquid cylindrical based hardware design. We went back to that square box-like case for the iPhone 4 and so on, and after shelling out $1,600+ for my current iPhone 11 Pro Max, which most people wouldn’t spend on three laptops, I’m back to the start line with me scratching my head and asking myself, “what is going on?”
This is another statement that IRKS me every time Tim Cook and Co utters it on that keynote stage.
It's a clear throwback to when Steve Jobs would say it. But when he said it, there was significant value to it.
At this point, what idiot would stand on stage an say this ISN'T the 'best iPhone we've made yet'? Of course it is! That's what happens when you add a feature or two to a phone that was last year's 'best iPhone yet'. What? Did you think we'd consider for a moment that maybe this 'isn't the best iPhone yet?' Who is the 1 schmuck who goes to the Apple Store after these Keynotes and says, Nah, I prefer the phone that is 2 years old, because it is the best iPhone yet..
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