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Other iPhone 15 Pro (Max) UK price predictions

U

uuee6543

macrumors member
Original poster
Jun 21, 2015
36
70
As always Apple prices in the US don't really correspond to prices in the UK. Last year we saw a big increase due to currency fluctuations where UK prices were nearly 30% higher than US prices at the time (not accounting for US sales tax, but that is usually around 6-8% so it's small compared to the 30% price difference).

Not sure if apple will reevaluate their UK prices this year given GBP to USD exchange rate recovered a bit, but if not it is probably safe to take a look at similarly priced products in US$ and then check the corresponding UK price.

Given the US prices

iPhone 15 Pro - 128GB/256GB$1,099 to $1,199
iPhone 15 Pro - 256GB/512GB$1,199 to $1,299
iPhone 15 Pro - 512GB/1TB$1,399 to $1,499
iPhone 15 Pro - 1TB/2TB$1,599 to $1,699
iPhone 15 Pro Max - 128GB/256GB$1,199 to $1,299
iPhone 15 Pro Max - 256GB/512GB$1,299 to $1,399
iPhone 15 Pro Max - 512GB/1TB$1,499 to $1,599
iPhone 15 Pro Max - 1TB/2TB$1,699 to $1,799

We should probably expect UK prices to be

iPhone 15 Pro - 128GB/256GB£1,199 to £1309 (or ~$1520 to $1648)
iPhone 15 Pro - 256GB/512GB£1309 to £1429
iPhone 15 Pro - 512GB/1TB£1529 to £1649
iPhone 15 Pro Max - 128GB/256GB£1309 to £1429
iPhone 15 Pro Max - 256GB/512GB£1429 to £1529
iPhone 15 Pro Max - 512GB/1TB£1649 to £1749 (or ~$2090 to $2220)

That's a whopping 38% difference though, so hopefully Apple won't increase it as much given the favourable GBP to USD exchange rate. Any thoughts?
 
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I’m going to say depends.
If the pro max is called
Pro max I’d expect around £100 price increase. If it’s called iPhone Ultra then I’d expect it to start at £1500
 
I'm hoping we don't either as we were hit with the price rise last year while the USA remained the same.... its wishful thinking though I fear!
 
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dazb69 said:
I'm hoping we don't either as we were hit with the price rise last year while the USA remained the same.... its wishful thinking though I fear!
Click to expand...

Yes, but it's gone the other way too. Back in 2020 and 2021, the UK starting prices for Pro models DECREASED while U.S. prices remained the same. In 2019, the 11 Pro starting price (with VAT) was £1,049. In 2020, the 12 Pro starting price (with VAT) dropped to £999. In 2021, the 13 Pro starting price (with VAT) dropped to £949.

A lot can depend on the exchange rates around time of launch. Prices went up in the UK last year largely because of the stronger USD/weaker £. Even with last year's UK increases, prices (excluding purchases taxes) were still fairly inline with U.S. prices. For example, the 14 Pro pre-VAT starting price was around £915 which was around $980 USD or so at the time. By comparison, the pre-sales tax price for same phone in the U.S. was $999.
 
$1,099 is £866 on today‘s exchange rate but that price doesn’t include sales tax in the US or VAT in the UK. Add the 20% VAT and you get £1,039, so could have a starting price will be £1,049, though wouldn’t be surprised if Apple charged £1,099. The reason that Apple are likely to round it up to £1,099 is partly down to covering for currency fluctuations (they don’t tend to do mid year changes to iPhone prices) but mainly down to aiming to make as much money out of buyers as possible (see iCloud‘s terrible free 5GB limit as a classic example). Similarly if the stating price of $1,199 thus converts to £1,134 post VAT, so again I expect UK price to end up being £1,199.
 
Patchwork said:
$1,099 is £866 on today‘s exchange rate but that price doesn’t include sales tax in the US or VAT in the UK. Add the 20% VAT and you get £1,039, so could have a starting price will be £1,049, though wouldn’t be surprised if Apple charged £1,099. The reason that Apple are likely to round it up to £1,099 is partly down to covering for currency fluctuations (they don’t tend to do mid year changes to iPhone prices) but mainly down to aiming to make as much money out of buyers as possible (see iCloud‘s terrible free 5GB limit as a classic example). Similarly if the stating price of $1,199 thus converts to £1,134 post VAT, so again I expect UK price to end up being £1,199.
Click to expand...
The starting price for the iPhone 14 Pro is currently £1099, so with the weaker dollar this year, really we should see a decrease in final retail cost, plus inflation is 3.2% down from this time last year. I think you are right though, if it is $1199, then it is highly likely it will be the same but in pound sterling here. There will definitely be a sales impact for that though, I don't think everybody will just absorb it.
 
If they end up at them prices, I seriously could not even consider upgrading this year. I’m always tempted by these events but couldn’t justify ANOTHER price increase this year.
 
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NARadyk said:
If they end up at them prices, I seriously could not even consider upgrading this year. I’m always tempted by these events but couldn’t justify ANOTHER price increase this year.
Click to expand...
Same here ain't paying £1299 for a iPhone 15 Pro Max 256gb.
£1199 is my absolute limit they are pushing their luck with the pricing testing our limits.

£1299 and accessories sim plans ete we are talking about £1400 that is ridiculous.
 
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Coconutx said:
Same here ain't paying £1299 for a iPhone 15 Pro Max 256gb.
£1199 is my absolute limit they are pushing their luck with the pricing testing our limits.

£1299 and accessories sim plans ete we are talking about £1400 that is ridiculous.
Click to expand...
14 pro max at 256GB was already at £1300
 
Last year, the GBP/USD rate between August 1st-September 1st was averaging around £1=$1.17
This year, we're up to around $1.27 for the same period with the Pound slowly trending upwards over the past few months.

I know there are constant rumours about price hikes but it's the same every year. I'm sticking with the Pro staying at $999 with the UK Price staying @ £1,099. Infact if Apple wants to take price fluctuations into their calculations then there's a bigger case for a UK price reduction to around £1,049 considering which way the Pound is going.

I'm not quite sure how they can see the Pound increase in value by around 9% and still justify a £100-200 price rise but I'm going to go against the current predictions and say price will remain identical to last year with a possibility of a slight price drop.
 
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The Game 161 said:
I think the 256GB Pro max could be £1399 to be honest. Wouldn’t surprise me
Click to expand...

I think a lot of people will be shinning that to be honest, that’s pretty ridiculous for a mobile phone in this climate and frustrating for those already used to buying Pro Max devices. I suppose it is a way of promoting people to keep phones longer and perhaps buy last years models at a discount.
 
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The Game 161 said:
14 pro max at 256GB was already at £1300
Click to expand...
I meant 128gb version I paid £1199 hell no if they increase the price for the base model or release the 256gb version base model only for £1299 forcing customers to choose this only base option.

Let's hope apple do the max version in 128gb £1149
256gb £1249
Fingers cross.
 
machappymeal said:
I'll be getting the 15 Pro (128GB/256GB) and I expect to be paying £1249.
Click to expand...
Good god I hope you're wrong

ridiculous that its £1099 here as it is, id be fuming but not surprised at £1199.... but £1249 and Tim Cook is quietly just sat laughing to himself knowing people will buy anything for (lets be honest) a phone that's gonna be no different to the current 14 pro o_O😢
 
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Masterman said:
Good god I hope you're wrong

ridiculous that its £1099 here as it is, id be fuming but not surprised at £1199.... but £1249 and Tim Cook is quietly just sat laughing to himself knowing people will buy anything for (lets be honest) a phone that's gonna be no different to the current 14 pro o_O😢
Click to expand...
I think people need to realise that the iPhone is a product built to last upon a mature platform and that you aren't really supposed to upgrade your phone every year. When you consider your phone like a computer.. say you'll make it last at least 2 years, the price is reasonable.
 
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ryan102 said:
Last year, the GBP/USD rate between August 1st-September 1st was averaging around £1=$1.17
This year, we're up to around $1.27 for the same period with the Pound slowly trending upwards over the past few months.

I know there are constant rumours about price hikes but it's the same every year. I'm sticking with the Pro staying at $999 with the UK Price staying @ £1,099. Infact if Apple wants to take price fluctuations into their calculations then there's a bigger case for a UK price reduction to around £1,049 considering which way the Pound is going.

I'm not quite sure how they can see the Pound increase in value by around 9% and still justify a £100-200 price rise but I'm going to go against the current predictions and say price will remain identical to last year with a possibility of a slight price drop.
Click to expand...
I agree with you on this even though I just can’t imagine them dropping the price - only if the prices in the US stay the same there is a tiny chance.

I am quite certain the prices will remain identical in the UK even if the US gets an increase ($100). If the increase is like $200 because of an 256GB entry level change, I could imagine a UK price of £1249-1299 for the Max.
 
Masterman said:
Good god I hope you're wrong

ridiculous that its £1099 here as it is, id be fuming but not surprised at £1199.... but £1249 and Tim Cook is quietly just sat laughing to himself knowing people will buy anything for (lets be honest) a phone that's gonna be no different to the current 14 pro o_O😢
Click to expand...

I'm just basing the rise for a couple of reasons. Assuming the 'entry level' SSD rises from 128GB to 256GB they will want to 'recoup' the cost. Factor in the so called 'improvements' they will be offering compared to the 14 Pro and I just feel they will get to that price point. Possibly £1199 but I honestly think they will start at £1249 for the Pro and £1399 for the Pro Max. Exchange rates and fluctuations don't really apply to Apple when they are determined to set the 'new' pricing structure.

Anyway, I've my heart set on the 15 Pro and thats what Apple rely on - I'm going to buy it come what may!
 
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machappymeal said:
I'm just basing the rise for a couple of reasons. Assuming the 'entry level' SSD rises from 128GB to 256GB they will want to 'recoup' the cost. Factor in the so called 'improvements' they will be offering compared to the 14 Pro and I just feel they will get to that price point. Possibly £1199 but I honestly think they will start at £1249 for the Pro and £1399 for the Pro Max. Exchange rates and fluctuations don't really apply to Apple when they are determined to set the 'new' pricing structure.

Anyway, I've my heart set on the 15 Pro and thats what Apple rely on - I'm going to buy it come what may!
Click to expand...

I’m not sure who they would be aiming these products at at those prices mind you, but that’s down to Apple to learn from the consequences I suppose. I wouldn’t be dropping £1249 to £1399 on a phone and I’m in the bracket of people who can afford to!
 
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