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I suppose I didn’t consider all the suckers (none on this forum because we are informed consumers) paying more for the same phone 🤔

Apple could very well keep charging more for an iPhone every year to make you happy for their profits?
The wonderful thing about the consumer market is that the buyer is the end user, and the individual customer doesn't need to answer to anyone but himself as to why he chooses to spend his money in a particular way.

This doesn't mean the customer is being irrational, but rather, that what counts as rationality or "informed decision" needs to extend beyond our own personal interpretations and biases. There are, right this very second, probably millions of people spending money on things that I wouldn’t buy. Things that I could easily find an almost unlimited number of “better things to spend the money on”.

Perhaps I could take the time to tell them all that they should be buying something else that they don’t actually want, but I do. However, I think I will just stick to understanding that they probably have different tastes, personal circumstances, disposable income etc to me and therefore it’s probably best for them to actually just buy the thing that they decided upon with those factors taken into account.

There is nothing in it for me from Apple doing financially well (or otherwise). I don't own Apple stock. Not a single share. It is what it is.
 
Shouldn’t there be a business reason behind price hikes? Like increased component costs, new pricier tech or foreign exchange? Increasing prices just because you assume consumers will be willing to pay more seems like not treating your customers very well.
You make me laugh! Why do you think Apple charges the outrageous prices they do? It's because people continue to pay it. So, YES, they will raise prices because consumers are willing to pay more. Consumers will justify it as inflation, better parts, etc. I'd never pay full price for an iPhone -- always get on a carrier deal.
 
100 doesn't really bother me - most things go up every year phones have been an exception.
Then I'll also be spending a lot of money replacing cables, charging blocks etc. -
 
You make me laugh! Why do you think Apple charges the outrageous prices they do? It's because people continue to pay it. So, YES, they will raise prices because consumers are willing to pay more. Consumers will justify it as inflation, better parts, etc. I'd never pay full price for an iPhone -- always get on a carrier deal.
And to add to that. We arent even getting the best components as Apple quite often sticks to the same parts for a couple of years. For example with cameras Iphone pro would be due for update for each of the sensors.
 
It still is, though. The entry price is getting higher. It doesn't matter if the entry-level storage gets a bump or not. It won't affect users who would get 256GB regardless, but many people consider 128GB to be more than enough for their needs. By removing the option, you are pushing buyers into more expensive purchases.

NAND prices are at an all-time low. Apple is making better profit the more storage you get on pretty much everything they sell. Removing 128GB as an option ensures that everyone is forced into purchasing 256GB if they want the iPhone Pro, and thus, it forces people into buying a higher-margin version of the phone.

It doesn't affect me personally, as I have opted for 256GB for years. But considering the NAND prices, one would typically expect the storage tiers to have evolved. Apple has kept the storage options on the lower end to increase profits for years. The logical evolution would be for the entry-level model to become 256GB, the middle option 512GB and the top option 1TB at the same price.
Most annoying thing is they gouge you but if you try to resell later you might get 5 cents more for 2TB vs 256GB
 
The wonderful thing about the consumer market is that the buyer is the end user, and the individual customer doesn't need to answer to anyone but himself as to why he chooses to spend his money in a particular way.

This doesn't mean the customer is being irrational, but rather, that what counts as rationality or "informed decision" needs to extend beyond our own personal interpretations and biases. There are, right this very second, probably millions of people spending money on things that I wouldn’t buy. Things that I could easily find an almost unlimited number of “better things to spend the money on”.

Perhaps I could take the time to tell them all that they should be buying something else that they don’t actually want, but I do. However, I think I will just stick to understanding that they probably have different tastes, personal circumstances, disposable income etc to me and therefore it’s probably best for them to actually just buy the thing that they decided upon with those factors taken into account.

There is nothing in it for me from Apple doing financially well (or otherwise). I don't own Apple stock. Not a single share. It is what it is.
Agree the only ones I get annoyed with and the price complainers who are pumping submit order in the same second they complain
 
Because you've normalised the ridiculous prices they charge for storage upgrades for pretty cheap memory chips which keep dropping in value over time? 🤔
I am not defending Apple, but they are improving the phone in other areas titanium, the radio, the cameras and the storage so if you want those things 100 bucks doesn’t seem too outrageous. I have the 13 Pro Max 512 and will be waiting to buy a 15 promax when they become available used.
 
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Agree the only ones I get annoyed with and the price complainers who are pumping submit order in the same second they complain

Can we really blame them? All other things equal, customers are always going to want more stuff for less money, but you don’t run a successful business by giving your customers everything they want. It’s a surefire recipe for disaster.
 
You make me laugh! Why do you think Apple charges the outrageous prices they do? It's because people continue to pay it. So, YES, they will raise prices because consumers are willing to pay more. Consumers will justify it as inflation, better parts, etc. I'd never pay full price for an iPhone -- always get on a carrier deal.
You know, “carrier deal” for me means that I pay at least full price - but in installments - AND I’m locked to that carrier for the duration of the contract, usually 2 years. It’s not really a good deal.

The cost of the credit I get, which is quite small at current interest rates, is easily beaten by shopping around a year later for a better monthly deal, which is what I do every year. And the reason I can do that is because I buy my phones outright and I’m completely free to jump carrier* whenever a better deal presents itself.

(*) Or even switch contract with the same carrier. They often have promos “for new customers only” that you never get if you’re locked into an existing contract, but you can easily strong-arm them to sign you up, if you’re floating on a 30-day cancellable deal.
 
As many have said, storage prices have gone down, so Apple is benefiting from increased margin. However, there could be other hardware improvements that rationalize the entry price increase. The fact a higher percentage of customers are opting for the pro vs. vanilla iPhone only helps Apple's argument.
 
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A price increase could signal the 15 Pros have titanium. Titanium watches are always more expensive compared to stainless steel. A $50 price increase has better optics.
 
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So Apple will be selling less base iPhone Pros this year and they’re going to take it out on the new customer by charging more so they maintain their unsustainable profit margins?

Did I get that right? Clearly no genius in here thinks we are getting a $100 in added value.

*Edit : Pro models


Do you get added value in goods and services you purchase daily when faced with a price increase due to inflation?

Do you believe that Apple, as a business with 160,000+ employees worldwide, and loads of indirect overhead costs, is somehow immune from inflation?
 
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This can't be the way, our planet doesn't have infinite resources. These devices are still great after many years, nobody needs the latest and greatest piece of gadget.
They said "return it" after a year of use. Isn't that a form of recycling? And Do you think Apple will throw out? No, Apple will re-sell it to users that don't need the latest and greatest.
 
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So Apple will be selling less base iPhone Pros this year and they’re going to take it out on the new customer by charging more so they maintain their unsustainable profit margins?

Did I get that right? Clearly no genius in here thinks we are getting a $100 in added value.

*Edit : Pro models
Agreed, in the "expansionistic" economic model that our system still uses, when you've saturated a market with little room for adopter growth, the only way to show growth is to up the price. Just wish a more sustainable model would come about so we and our children have something left.
 
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Given the price of everything else I'm shocked the price on an I-anything isn't going up far faster...
 
How long have the pro models been at
$999 and $1099? They have made quite a bit of improvement over that time without an increase.
 
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So Apple will be selling less base iPhone Pros this year and they’re going to take it out on the new customer by charging more so they maintain their unsustainable profit margins?

Did I get that right? Clearly no genius in here thinks we are getting a $100 in added value.

*Edit : Pro models
Such high profit margin may seem to be unsustainable, but the entire objective of wall street is forcing companies to maintain unlimited growth indefinitely, through whatever means possible. Until we as a race completely and utterly wiped out, demand for unlimited growth will always exist.
Apple might have an idea of what they are doing with pricing here. But, maybe you should apply for a job and fix the "unsustainable profit margins" and save them. They may not even have the insight you do as to these margins being unsustainable.

The $100 increase also bumped the base storage capacity (according to rumors).
Yeah Apple certainly can keep selling their more and more lacklustre iPhone iPad and whatnot and maintain 100% growth YOY indefinitely. Isn’t that what Wall Street wants anyways?
 
Apple could hike at least 500$. And this would still be a bargain to get USB-C 😆
lol, besides the siliciconchip/A chip apple hardware is worser than low spect other phones. Almost every other phone is better hardware wise unlike the chip. And the OS. That’s apple’s main thing. Imagine them screwing that up, they’d be gone lol.
Nobody has to get a new phone every year. if you don’t upgrade eventually you pay the phone off and it’s yours.
or just pay for the phone and it’s yours? Apple relies heavily on poor people using their phones. Majority of users wouldn’t be able to afford it if there wasn’t a payment plan of carrier plan lol.
 
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So many technologies go down in price over time, think TV’s, old camcorders, stuff that used to cost thousands, selling for hundreds years later. Why are Apple prices going up? I doubt they’re using the latest and greatest technologies for every component in the iPhone at this point… or are they?
Well corporate greed is a magical formfactor in this.
 
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