I have a little bit of familiarity with anamorphic lenses used in home theaters (although I don't personally have a projector), but I don't know of them being used at the "capture" end before. Interesting effort.
https://petapixel.com/2022/03/24/startup-uses-anamorphic-lenses-to-improve-smartphone-image-quality/
https://petapixel.com/2022/03/24/startup-uses-anamorphic-lenses-to-improve-smartphone-image-quality/