Subsidies key to Vodafone's iPhone
Correspondents in Amsterdam | June 28, 2007
VODAFONE is in talks with Apple to launch the iPhone in Europe, and talks partly hinge on volume guarantees and subsidies, a Dutch magazine has reported.
Apple demanded a guaranteed sales volume for the iPhone, which the British mobile operator did not want to give, Dutch magazine Bright said on its website late on Tuesday.
The magazine said Vodafone was pushing for more scope to subsidise the phone and did not want Apple to have control of the sale price. Vodafone declined comment on the report.
Vodafone has long been tipped by analysts as an obvious partner for Apple to bring the iPhone to Europe. Deutsche Telekom Bright said France Telecom's Orange had also been in the running to bring the iPhone to Europe, but that Apple had a preference for Vodafone.
SOURCE: http://www.australianit.news.com.au/story/0,24897,21981776-15306,00.html
-btaussie.
Correspondents in Amsterdam | June 28, 2007
VODAFONE is in talks with Apple to launch the iPhone in Europe, and talks partly hinge on volume guarantees and subsidies, a Dutch magazine has reported.
Apple demanded a guaranteed sales volume for the iPhone, which the British mobile operator did not want to give, Dutch magazine Bright said on its website late on Tuesday.
The magazine said Vodafone was pushing for more scope to subsidise the phone and did not want Apple to have control of the sale price. Vodafone declined comment on the report.
Vodafone has long been tipped by analysts as an obvious partner for Apple to bring the iPhone to Europe. Deutsche Telekom Bright said France Telecom's Orange had also been in the running to bring the iPhone to Europe, but that Apple had a preference for Vodafone.
SOURCE: http://www.australianit.news.com.au/story/0,24897,21981776-15306,00.html
-btaussie.