iPod and Zen Micro Photo target audience

[Amy2005]

Hi
I am a media student and as part of my final major project i plan to produce a tv advert for the zen micro photo. does anyone know the target audience range of the zen micro photo or iPod?
Thanks
Amy

 

[XNine]

Hi
I am a media student and as part of my final major project i plan to produce a tv advert for the zen micro photo. does anyone know the target audience range of the zen micro photo or iPod?
Thanks
Amy

Yeah, the target of the Zen Micro is the Apple consumers. And it's not doing well.

The photo capability is targeted primarily at photographers and those who go on vacation on trips. Msot of the people I sold iPods to when I worked at Apple were those people were were going on vacation, and not any particualr age range either. Everyone bought them.

 

[Amy2005]

Thank you that helps with my research.

Thanks again
Amy

 

[nbs2]

Yeah, the target of the Zen Micro is the Apple consumers. And it's not doing well.

The photo capability is targeted primarily at photographers and those who go on vacation on trips. Msot of the people I sold iPods to when I worked at Apple were those people were were going on vacation, and not any particualr age range either. Everyone bought them.

I thought the target was more the iPod mini/nano buyer. I'm surprised that they would target photographers/vacationers - that seems more the full sized crowd.

My guess would have been of three: the more trendy set that are buying for cool rather than use/gym rats/people with little cash or music. Although I guess the first group would be limited to the cool who think that they are too cool for apple...