Hmmm...are you sure the dust isn't on the viewfinder's glass? I am not certain about your camera, but I can remove the eyepiece and easily dust-off the glass with a lens brush. Never use pressurized air; a lens brush that includes a rubber bulb to blow air on the glass may do the trick.
No it's not the viewfinder's glass. Full-frame camera's are more prone to displaying dust from the mirror/focus screen, due to the viewfinder being bigger due to wider coverage.
On my first week with my 5DII, it was dust free. The week after when I started changing lenses like crazy, I gathered a few dust specs. I thought I had gotten dust in the viewfinder, so I cleaned it and no change...Someone with a 5D told me it could be the mirror and/or focus screen, so I go out and buy a blower, and blow the inside out. And guess what? I accidently scratch my focus screen on the first blow, and you could see it in the viewfinder! I was freaking out naturally, but found out that the focus screen could be switched out. I got rid of some of the dust in the process though.
I ended up grabbing a new grid-line focus screen for the camera, and it's been awesome. Much better than the stock focus screen.