Is a Super Bowl Ad Worth $3M? Ask GoDaddy

[Tilpots]

Interesting read here. With the Superbowl approaching, I always like to hear the other news surrounding the game. This is about the power of a Super Bowl ad and how some sponsors have done post-air. Check it out:

Since its first Super Bowl ad in 2005, GoDaddy has gone from single digits to nearly 50% of market share in domain-name registry. On average, the site says, it has picked up 5 percentage points of market share within the first 48 hours after a Super Bowl ad. It posted almost $1 billion in revenue last year.

The attraction for advertisers is playing to an audience of about 100 million people all at once. The 68 spots were sold out by Fox in October, an indication that companies are more eager than ever to appeal to the masses. Last year, some spots remained unsold until six days before kickoff.

Please feel free to link similar Super Bowl news you find interesting.

 

[184550]

GoDaddy always seems to do something controversial/ over the top for their Super Bowl spot. Guess whatever it is, it's worth $3 million.

 

[R94N]

VW and Audi both have their respective ads as well; I like the Passat ad.

http://www.autoblog.com/2011/02/02/vw-super-bowl-xlv-spots-push-new-new-beetle-and-new-passat/

http://www.autoblog.com/2011/02/02/video-audi-super-bowl-ad-features-kenny-g-as-prison-warden/

 

[Tilpots]

VW and Audi both have their respective ads as well; I like the Passat ad.

http://www.autoblog.com/2011/02/02/vw-super-bowl-xlv-spots-push-new-new-beetle-and-new-passat/

http://www.autoblog.com/2011/02/02/video-audi-super-bowl-ad-features-kenny-g-as-prison-warden/

VW's spots were both brilliant! The Beetle one was great and the Darth Vader Kid was funny, too. The Audi ones were a bit long, funny, but you really have to want to watch them. I know they're teasers, but I couldn't even finish the Kenny G one. I will say I chuckled a bit at the first Scared Straight one when the guy said he has enough money to bring the stuffed bear back to life. Great line!

 

[ucfgrad93]

VW's spots were both brilliant! The Beetle one was great and the Darth Vader Kid was funny, too. The Audi ones were a bit long, funny, but you really have to want to watch them. I know they're teasers, but I couldn't even finish the Kenny G one. I will say I chuckled a bit at the first Scared Straight one when the guy said he has enough money to bring the stuffed bear back to life. Great line!

Agreed, the VW ones are awesome! The Audi, not so much.